As more and more B2B companies are selling their products and services directly to the consumer, this changes the way in which payments are being made. At Swiss multinational healthcare company F. Hoffman-La Roche, business model transition began a couple of years ago in the diabetes care segment – and since then the number of business units that are addressing the patient directly has continually increased.
So, what can treasurers do to support direct-to-consumer-models? And how can they ensure that the payment set-up remains efficient and secure in a digital world? In this episode, Group Treasurer Britta Döttger and Head of Treasury Operations, Martin Schlageter, share insights into Roche’s digital payment strategy and how a new project with Deutsche Bank is helping them to stay ahead of the curve.
Tune into the new flow InCorporateTreasury Podcast and learn more!