Rebranding is a big decision—but how do you know when it’s the right time?

My guests today are Abby Bruckner, Art Director, and Michelle Breen, Strategic Copy Manager at Accelity, who led our company’s recent rebrand. Abby and Michelle share which signals tell you it’s time for a rebrand, how to decide between a full rebrand or a simple refresh, and why branding trends are shifting toward more personality-driven design.

Make sure you tune in for key considerations before rebranding, why brand consistency matters, and how to ensure your brand truly represents your business.

About Abby Bruckner

Abby is a designer at Accelity, creating digital content that brings brands to life. She uses visual storytelling to make marketing more engaging, clear, and memorable.

About Michelle Breen

Michelle is a Strategic Copy Manager at Accelity, helping companies craft clear, compelling messaging. She specializes in turning complex ideas into stories that connect with the right audience.

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LinkedIn – Abby

LinkedIn – Michelle

If you like this episode, here are some others you'll enjoy.

• Podcast: Bold brand, big moves: Why we relaunched our business w/ Jenny Weeden, President of Accelity
• Podcast: Stop chasing your ideal customers: make them come to you w/ SHFT Founder & Senior Strategist Jason Vana
• Podcast: Positioning yourself for career advancement and building a people-first brand w/ Megan Bowen, CEO of Refine Labs

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Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

More about the show: ​​www.jackiehermes.com/podcast

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