Now, more than ever, differentiation is top-of-mind for businesses who are investing heavily in attracting and retaining employees. In this episode, I am joined by John Dodds, a brand and marketing strategist and founder of The Sharp End, LLC. Having worked with multinational companies on marketing and communication strategies, John is passionate about taking an authentic approach to building and communicating your brand story. In our discussion, John shares why he dubs this point in time "The Great Realization" and how companies can use their unique story to attract and retain employees.
In this episode we explore:
Defining your reputation as a brand and what makes you special
Creating a truthful narrative around the promise you make to clients, employees, and your community
Unearthing the uniqueness of your brand and how that feeds employee retention
Acknowledging that "The Great Resignation" is a reaction and how companies should be digging in to understanding what makes them special
Embracing the intangible values in your company and workforce
Grounding your brand in simple storytelling and embracing your heritage and legacy story
Writing meaningful content grounded in a true understanding of your product
If employee retention is a top concern as a manager or business owner, this episode is for you.