Retail technology is revolutionising the way consumers shop in-store and can help solve long-standing challenges. From gathering data on in-store shopping behaviour to frictionless checkout experiences, retailers are finding new ways to enhance the customer journey and improve their bottom line. Join Oliver Banks and delve into the world of retail tech and the impact it's having on solving in-store challenges.

Tune into this episode of the Retail Transformation Show and discover:

• How retailers can gather rich shopping behaviour, like ecommerce has.
• Crucial questions to consider for your omnichannel strategy.
• Why you need to start assessing the frictions and rewards in your customer experience.

Show notes are at www.obandco.uk/230.