How to Build Your Data Maturity Action Plan

Becoming data-driven is a priority for most credit unions today, and the reasons are clear: data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable. To serve today’s digital-first members, most credit unions don’t need convincing about why they need to become data-led – but the how is another story. The data maturity journey is not straightforward, and most credit unions are supervised to discover there isn’t a sequential series of steps or a “right way” to move forward on the journey. Even the phrase “data maturity journey” can be misleading, as it implies a starting and ending point. But the data journey can take many paths, can start at many points, and never truly ends. This presentation will explore the concept of data maturity and some of the main pillars (data management, descriptive analytics, predictive analytics, and prescriptive analytics) that credit unions may encounter on their journey.

Stef Luck is a sales leader at Trellance, responsible for the development and growth of credit union partnerships. She leads an experienced team of business development professionals who are passionate about helping credit unions make the most of their data and create exceptional member experiences. With more than 14 years of experience working for and with credit unions, Stef has gained in-depth industry knowledge and expertise. This allows her to serve as a strategic partner to her credit union clients. Through collaboration and consultation, Stef’s mission is to help her credit union partners and their members thrive.

CONTACT

Stef Luck - https://www.linkedin.com/in/stefluck/

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454 Creative is a leading marketing agency for Credit Unions. Whether your CU needs a full website redesign, a brand refresh, new member campaigns, or a Hubspot marketing automation implementation, 454 Creative brings all our creativity, strategy, and expertise to credit union leaders and their members.

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