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87: Women in Equipment: Breaking Ground in a Male-Dominated Industry
Episode 87 • 10th September 2025 • a BROADcast for Manufacturers • Keystone Click
00:00:00 00:52:12

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Get ready for a powerhouse episode of A BROADcast For Manufacturers as the ladies go live with three inspiring leaders from the heavy equipment world. We’re spotlighting the upcoming Women in Equipment Conference, hosted by the Associated Equipment Distributors (AED), and hearing firsthand from the women shaping the future of this traditionally male-dominated industry.

Guests:

  • Kirsten Erickson – Business Development Specialist, AED

linkedin.com/in/kirsten-erickson-4932a552

  • Alexandra Norris – VP of Operations, Specialty Equipment Insurance Services

linkedin.com/in/-alexandra-norris

  • Jenna Weber – Marketing Manager, Specialty Equipment Insurance Services

https://www.linkedin.com/in/jennaweber22/

From navigating career pivots to building community in rooms where they were often the “first” or “only,” these women bring candid insights and career-boosting wisdom. We also dive into how AI, empathy, and bold networking are reshaping the future of manufacturing and construction.

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