In this episode of the Unpolished MBA, we dive deep into the world of pricing strategies with John Ray, a seasoned expert in investment management, banking, and strategic advisory.

John founded Ray Business Advisors to help solopreneurs and small professional service firms navigate the complexities of value, positioning, and pricing.

He introduces us to his latest work, "The Generosity Mindset," a groundbreaking book that challenges traditional pricing norms and offers a counterintuitive approach to creating value and setting prices.

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Follow John Ray

LinkedIn: https://www.linkedin.com/in/johnray1/

Company: https://www.johnray.co/

"The Generosity Mindset" book on Amazon

Follow Monique Mills

LinkedIn: https://www.linkedin.com/in/moniquemills/

Bio Website: https://moniquemills.biz/

TPM Focus - Strategy Firm for Startups and SMBs: https://tpmfocus.com/

Become an Unpolished MBA Guest: https://unpolishedmba.com