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145. How to explain your podcast strategy to potential clients
Episode 14524th January 2023 • The Podcast Manager Show • Lauren Wrighton
00:00:00 00:11:47

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What do you say when a potential client asks you if you do podcast strategy? Today we are going to talk about how to approach this question, how to feel confident in what you are going to say, and what strategy really is. I share with you how to discover your clients' goals, and the differences between strategy calls and ongoing management strategy. Finally I discuss understanding the 'why' behind your management actions and how that helps you help your client.

In this episode, we cover:

-Defining what strategy is as a podcast manager

-Discovering your clients goals so you can strategize a plan of action

-Strategy calls vs ongoing management strategy

-Understanding why you use certain management techniques and how it helps your client reach their goals

-Why your strategy might not change, but your understanding of that strategy can increase and grow in confidence

-Should you guarantee results for your clients?

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

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