Creating an army of business superfans is easier than you might think, and today I’m sharing some juicy insights from my decade-long experience working with a top-notch diabetes and endocrinology specialist. We’re diving into the power of client appreciation events and how they can transform your business relationships. Picture this: patients, staff, and vendors all mingling over Mediterranean food, building trust and loyalty in a relaxed atmosphere. I’ve seen firsthand how these gatherings not only strengthen bonds but also generate glowing testimonials that become your best marketing tool. So, if you're looking to up your game and turn your clients into raving fans, this episode is packed with tips to make it happen!
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Creating superfans isn't just an art; it's a strategic move that can elevate your business to new heights. In this episode, we take a stroll down memory lane with a story that starts 13 years ago in Birmingham, Michigan, where I was knee-deep in the digital marketing world, helping a renowned diabetes and endocrinology specialist boost his online presence. Our partnership lasted a full decade, and while it was an incredible journey, it came to a close when his daughter launched her own marketing agency. But let me tell you, during those years, we discovered a gem of a strategy that turned patients, staff, and suppliers into loyal superfans. It all began with simple patient appreciation events every spring, where Mediterranean food was served, and everyone came together for a day of connection, learning, and trust-building.
Picture this: patients enjoying healthy lunches while mingling with clinic staff in a relaxed atmosphere, and vendors showcasing their products with a personal touch. These gatherings transformed the usual sterile clinic visits into vibrant community events where relationships blossomed. We captured video testimonials from patients and vendors alike, showcasing heartfelt stories and experiences that solidified bonds and loyalty. The little things, like appreciation and recognition, became the big game-changers that kept everyone invested. As we gear up for the future, I urge you to consider planning your own client appreciation event. Invite everyone involved and watch the magic unfold; it’s a surefire way to turn casual clients into enthusiastic superfans who champion your brand.
Hey superfans superstar. This is a Freddie D's take.
About 13 years ago, I started working with the world renowned diabetes and endocrinology specialist in Birmingham, Michigan. Back then I owned a digital marketing agency and helped level up his online presence. We ended up working together for 10 years. Yes, a full decade.
The only reason I work ended was because his daughter opened up her own marketing agency. And look, you don't compete with family. So we wrapped things up about three years ago.
Early in the relationship, I asked him if he ever held patient appreciation events. To my surprise, he said yes. Every May or June, Mediterranean Food catered.
All his suppliers and vendors invited booths set up and whether it rained or shined, they had covered parking ready. So nothing slowed the momentum. Now why am I telling you this story? Because this was a brilliant strategy for creating business superfans.
Not just from patients, but from staff, suppliers and vendors at the exact same time. Let me break it down because I attended these events personally and helped them turn them into growth engines.
The patients, the clinic team and all suppliers came together in one place.
Patients enjoyed a healthy lunch, connected with staff outside the typical office visit and met the vendors to learn about the products and services that support their career. Vendors got FaceTime with the patients and a clinic team, deepening relationships and strengthening trust.
And of course, everyone got access to Dr. G in a relaxed human environment, which made loyalty skyrocket. How do we leverage this moment for mutual benefit? 1. We captured video testimonials from patients every single year.
Two to four high quality stories each time. We captured testimonials from the vendors about their experience working with the clinic.
And we captured testimonials from the clinic about their vendors building goodwill and strengthening partnerships. At the end of the day, everyone felt valued, everyone received recognition and everyone walked away more connected, more loyal and more invested.
I've always said the little things are actually the big things. A simple appreciation event with suppliers and partners invited looks small, but what it creates, that's huge.
s super fans. As we head into:
That's it for this Freddie D's take. If you're tired of doing it alone or want someone to bounce ideas off or you're looking for guidance, join my Entrepreneur Prosperity hub on school.
It's free to join on school skoverwell.com forward/eprosperity hub and I'll see you on the inside.
