108. Recognizing the Lifetime Value of Your Guests
What if we told you that the actual reservation is just the tip of the iceberg when it comes to the true value your guests represent?
We’ve been in a reflection mood lately. Part of looking back on our hosting journey is recognizing how much we’ve grown while looking closely at the mistakes that we’ve made along the way. There are three giant missteps that we’ve made that we can’t stop thinking about. One of the biggest ones is this: Underestimating the lifetime value of your guest.
Automation is great, but if you limit interaction with your guest just to “turn and burn” you’re going to leave money on the table. You can get so much more value out of each guest beyond the actual reservation.