In this episode, we spoke with Richard Grove, the owner of a peg board manufacturing company who describes how he used influencer marketing to promote the business. This episode describes how influencer marketing can be used for just about anything B2B or B2C when done right. We also discuss how family businesses can work well with a cohesive plan.

Topics Discussed Include:

• How Anyone Can Be An Influencer (not necessarily those with thousands of followers)
• The Importance Of Audience Engagement With Influencers
• How Richard Used Influencer Marketing For Promoting His Manufacturing Company, Wall Control

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Follow <Richard Grove>

LinkedIn: https://www.linkedin.com/in/richard-grove-wall-control/

His Manufacturing Company -> Wall Control: https://www.wallcontrol.com/

Follow Monique Mills

LinkedIn: https://www.linkedin.com/in/moniquemills/

Bio Website: https://moniquemills.biz/

TPM Focus - Strategy Firm for Startups and SMBs: https://tpmfocus.com/

Become an Unpolished MBA Guest: https://unpolishedmba.com