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Episode 069: Influencer Marketing And Family Business w/Richard Grove
Episode 697th November 2022 • Unpolished MBA • Unpolished MBA
00:00:00 00:23:05

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In this episode, we spoke with Richard Grove, the owner of a peg board manufacturing company who describes how he used influencer marketing to promote the business. This episode describes how influencer marketing can be used for just about anything B2B or B2C when done right. We also discuss how family businesses can work well with a cohesive plan.

Topics Discussed Include:

  • How Anyone Can Be An Influencer (not necessarily those with thousands of followers)
  • The Importance Of Audience Engagement With Influencers
  • How Richard Used Influencer Marketing For Promoting His Manufacturing Company, Wall Control

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His Manufacturing Company -> Wall Control:

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