The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members’ prosperity.

Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country’s key industry experts so we can learn and appreciate fantastic South African Fresh Produce.

We are very proud to have our Partner Sponsors involved with this month’s Broadcast. KisanHub support fresh produce businesses in over 7 different countries managing regional, national or international supply chains. Kantar is the world's leading data, insights and consulting company.

In our fourth Broadcast we will be speaking to a number of leading experts on the avocado sector:

Trevor Dukes, CEO of The Fruit Farm Group SA (TFFGSA)

Lindie Stroebelis the Southern Africa Country Manager at Mission Produce (“Mission”)

Clive Garrett is the Marketing Manager of ZZ2

Derek Donkinis the Chief Executive of the South African Subtropical Growers’ Association (Subtrop)

Roger Armitage is Managing Director at Hall Fresh Produce