A lot of people think they don't have a good memory. That's not true. Memory is not a personality trait. Often poor memory is a result of leaving the process to chance. If you don't know the seven methods of encoding or how sensory, short-term, and long-term memory works, you probably won't have a good memory.
How, then, do we remember stuff? And why do we forget things?
Do you want to learn more effectively? Do you want to get better at storing information and retaining details and remembering names?