Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!

Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.

If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client.

If your goal is to fill your caseload with private pay clients, your bio needs to be doing a LOT more heavy lifting than you think!

In today's episode, I'm diving into how to optimize your IG bio to attract private pay therapy clients.

In this episode, I cover:

• Why your IG bio is a conversion tool (not just a formality)
• How your bio impacts follows, consult calls & paying clients
• What to include in your name field for better searchability
• Why clients aren’t searching your credentials + what to use instead
• The crucial 3-line bio formula
• How to make your bio instantly clear + easy to scan
• Why your links should be simple + what to prioritize
• The importance of having an intro call scheduler in your bio
• How using your client’s language increases connection + conversions
• Common bio mistakes that are costing you followers and clients

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Original IG bios shared in episode
• Connect with Kristina on IG @amindfuljourneyllc
• Connect with Ashley on IG @thatanxietytherapist
• Connect with Megan on IG @everworthcounseling
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram