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Episode #15: Can You be Forced to Wear a Mask? Also: PR Tips from a Veteran Spin Doctor, Canada v. USA, Trump's Twitter, and a Homeless Baseball Team
Episode 1520th July 2020 • Talking Shop Podcast • Cam MacMurchy and Ewan Christie
00:00:00 01:13:19

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Lessons from the world of PR and employment law are more pertinent than ever, especially as the pandemic continues to spread rapidly across the US and now in Hong Kong, too. Ewan provides a definitive answer on whether stores can make you wear a mask, and when a person might have a legitimate case to ignore the policy.

Then we dive into some PR lessons from 30-year PR veteran Edward Segal, the author of a new book called "Crisis Ahead: 101 Ways to Prepare For and Bounce Back from Disasters, Scandals, and Other Emergencies". We dissect some of his key takeaways, including advice for companies on managing a #MeToo crisis, monitoring social media 24/7, why it's important to engage with reporters, and whether to even think about getting involved with Twitter.

We also discuss the feelings on both sides of the Canada-US border and how COVID-19 has left the Toronto Blue Jays baseball team without a place to play.

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Links and Sources


Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.

Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter.