You’ve probably heard the advice: “Just focus on organic!” or “You have to run ads to scale!” But how do you actually know what will work best for your business, especially if you’re not trying to be glued to your phone 24/7?

In today’s episode, I’m discussing the three-part MAP framework I teach inside the Peace and Profit Mastermind to help you grow your audience and generate high-quality leads consistently, whether you're running on time, money, or a bit of both.

We’re talking:

1. The difference between a magnetic channel and an authority channel, and why you probably need both
2. Why I don’t believe in choosing between organic and paid, and what I do instead
3. The real reason I still love Instagram (even when it feels like it’s dying)
4. How I generated 178,000 views from a post I threw together in 3 minutes
5. Why podcasting beats YouTube for me (and how to know which one’s better for you)
6. And the one quote that will totally change how you think about advertising

Whether you’re new to lead generation or you’re ready to scale with ads, this episode will help you get clarity on where to spend your time, energy and money so you can start building demand without burning out.

Resources & links mentioned:

1. Click here to apply for the Peace and Profit Mastermind
2. Click here to follow me on Instagram