Zero-click content is a big jump from what many content marketers are comfortable with. Not only because it’s so different, but because it’s hard to measure.

However, in this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata is joined by SparkToro’s VP of Marketing, Amanda Natividad, to talk about why it’s a valuable addition to your marketing strategy.

Listen to find out:

• The definition of zero-click content
• Why and how you should get started with zero-click content
• Ways that you can measure its success

For more information and insights on zero-click marketing from Mark and Amanda, tune into the full episode.

0:00 – 1:14 – Introduction

1:14 – 3:00 – What is SparkToro?

3:00 – 6:43 – How Mark and Amanda got in touch

6:43 – 10:14 – Amanda explains zero-click content

10:14 – 15:22 – Amanda on audience personas and how they link to zero-click content

15:22 – 17:22 – How to measure zero-click content

17:22 – 21:15 – How to be comfortable giving away your punchline

21:15 – 23:52 – How Metadata measures zero-click content

23:52 – 26:23 – People follow people vs brands

26:23 – 29:58 – SEO at SparkToro

29:58 – 32:02 – Targeting account-based marketing platforms

32:02 – 35:22 – Amanda’s zero-click content framework

35:22 – 38:37 – Things to avoid when creating zero-click content

38:37 – 40:15 – Outro