Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

This season, we’ll be speaking with experts on Marketing Ethics—the moral principles that guide us as we tell stories about products, services, and organizations, and how to make sure we’re putting those principles into practice.

We’re excited to welcome Jake Dubbins, co-founder and managing director of Media Bounty—an independent ethical creative and media agency based out of the UK. Jake is also the co-founder and co-director of the Conscious Advertising Network, an international coalition focused on breaking the economic link between advertising and harmful content. During our talk, Jake explained the key role marketing plays in the modern information ecosystem, the importance of using that power responsibly, and how marketers can create great content that satisfies the demands of good ethics…

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Links Etc.

Media Bounty

Conscious Advertising Network

Find Jake Dubbins on Twitter @JacobDubbins

Free Range

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Featuring background music by Gvidon

Intro/outro music by Alex Grohl