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Understanding the impact of SGE on SEO, with Hannah Millist
Episode 818th April 2024 • Marketing Freed • David Richter
00:00:00 00:26:27

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For the last 20 years, if you wanted to find something out online, you almost certainly used Google to start the process. But in what feels like the blink of an eye, AI has come along and promises to disrupt how people discover, interact with and understand the whole of the internet.  Joining me today is Hannah Millist, founder of TwoGether Digital, where we'll talk about how Google is experimenting with AI and its search results, and how businesses can get their content to be SGE ready.

In this episode, we discuss:

  • What SGE is
  • How you can test SGE out before it gets released to the UK 
  • How AI’s integration into search results is likely to impact SEO and web traffic
  • The type of content that Google seems to prioritise in its SGE responses






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