One of the ways we make podcasting better is by holding
Evo Terra:the people who work in podcasting accountable for doing better.
Evo Terra:I'm using my induction into the Podcast Hall of Fame to shine more light on that.
Evo Terra:Hello, and welcome to the first episode of season five of Podcast
Evo Terra:Pontifications with me, Evo Terra.
Evo Terra:So, in case you missed the memo, I was inducted into the Podcast
Evo Terra:Hall of Fame last weekend.
Evo Terra:No kidding.
Evo Terra:And yes, it was quite an honor to join the ranks of the other 30-some-odd podcasters
Evo Terra:who've already been inducted, a good portion of which are good friends of mine.
Evo Terra:Here's to longevity in this space.
Evo Terra:Now, I had planned on just thanking a few people and then gushing about
Evo Terra:what the award meant to me, but then I learned they wanted me to actually
Evo Terra:talk, something I'm fairly good at.
Evo Terra:The length they gave me was roughly the length of an episode of Podcast
Evo Terra:Pontifications, which sure helped.
Evo Terra:Now I know that some of you watched the ceremony as it was streamed,
Evo Terra:or have seen the video posted on Libsyn's YouTube channel.
Evo Terra:But for those that didn't, hear it is, the full - checks notes - ten
Evo Terra:minutes and thirty-seven seconds of what I had to say on stage.
Evo Terra:And as a listener of Podcast Pontifications, I think you'll dig it.
Evo Terra:So here it is.
Evo Terra:And I'll see you next week.
Evo Terra:So when I speak at podcast conferences, I have rules that I follow.
Evo Terra:And one of those rules is the night before I do not go to the
Evo Terra:loud party and drink too much.
Evo Terra:Clearly, I did not follow that rule today.
Evo Terra:So you get to hear this voice, which is a little different.
Evo Terra:Um, but this is quite an honor.
Evo Terra:Thank you very much uh, for inducting me, Bryan, well-written speech - that I wrote.
Evo Terra:[Laughter] Um, I'm going to have a lot more things coming up in just a
Evo Terra:moment, but, you know, the problem is when you give a guy who podcasts about
Evo Terra:podcasting and pontificates about that for seven to nine minutes every day,
Evo Terra:and then you say, "You've got seven minutes to talk on stage," he's going to
Evo Terra:fill every single one of those minutes.
Evo Terra:So I apologize in advance.
Evo Terra:I get asked to talk about podcasting rather frequently.
Evo Terra:And two questions are almost always asked time and time again.
Evo Terra:What was different about podcasting when you had to rub two sticks
Evo Terra:together to make an RSS feed work?
Evo Terra:Uh, and what does the future hold for podcasting?
Evo Terra:I don't have a pat answer for either of those things.
Evo Terra:It really depends, as many things do, on, on the perspective of who I'm talking to.
Evo Terra:From the perspective of the scrappy, staunchly independent podcaster,
Evo Terra:which Dave Slusher embodies, you know, not much has changed.
Evo Terra:I mean, yeah, there are a lot of new tools and services today that help
Evo Terra:ease a lot of the burdens that Dave and me and everybody else that was doing
Evo Terra:this in 2004 went through, but none of them are required to make a podcast.
Evo Terra:And for podcasters like that, the foreseeable future looks a lot like
Evo Terra:what it looked like in the past.
Evo Terra:They can keep doing the same thing.
Evo Terra:They can keep on keeping on basically unaware of the massive upheaval which is
Evo Terra:sweeping through the podcasting industry.
Evo Terra:From the perspective of podcast listeners, almost everything has changed, and
Evo Terra:most of it for the better, I think.
Evo Terra:I mean, it's gotten a lot easier to listen, really.
Evo Terra:And while you, and we, let's be honest about this one, may continue to insist
Evo Terra:that podcasting has a discoverability problem, listeners are spoiled for choice.
Evo Terra:And by all accounts don't seem to have any problem finding something to listen to.
Evo Terra:And both of those things, an ever-expanding library of quality
Evo Terra:content and better ways to find the quality content that matters to them, I
Evo Terra:think that also will continue unabated.
Evo Terra:But a perspective we don't talk about too much is one that I think
Evo Terra:the bulk of the attendees of Podcast Movement Evolutions 2020 share.
Evo Terra:And those are the people who work in the business of podcasting.
Evo Terra:I mean, I started podcasting before there was a business of podcasting.
Evo Terra:Though, that rapidly changed as purveyors of picks and shovels always seem to
Evo Terra:spontaneously appear as soon as any new creative endeavor is launched.
Evo Terra:And if you look around the room, you can see that that's
Evo Terra:happened in podcasting as well.
Evo Terra:Look, look at the booths that are out there.
Evo Terra:You know, today, however, the easiest and fastest way to make money in
Evo Terra:podcasting is get a job in podcasting.
Evo Terra:And that's no secret to the people at this conference.
Evo Terra:I mean, they're living it every single day.
Evo Terra:So am I, weirdly enough.
Evo Terra:But the last perspective I want to talk about before I get to my thank you's is
Evo Terra:from those who are not in podcasting, not creators, not listeners, not service
Evo Terra:providers, the people who still aren't in what we're doing, not in the podosphere.
Evo Terra:What do we look like to those on the outside looking in?
Evo Terra:You know, every one of us was encouraged, if you saw the presentation that Tom
Evo Terra:Webster from Edison Research gave that showed that, at least in the
Evo Terra:states, that diversity of podcast listeners is now nearly matching
Evo Terra:and in some cases exceeding the diversity of the overall country.
Evo Terra:And that's amazing.
Evo Terra:But that's just listeners.
Evo Terra:We still have lots of work to do on the other two parts, the creators and those of
Evo Terra:us who work in the business of podcasting.
Evo Terra:Now, I'm not up here to preach at you, but I do try to lead by example.
Evo Terra:Like, I no longer apply to speak at podcast conferences simply because
Evo Terra:I tend to get chosen, which could mean an organizer has to make the
Evo Terra:difficult decision of choosing between me or someone from an
Evo Terra:underrepresented group to be on the stage.
Evo Terra:So when I am asked to speak, I will speak at a conference that I'm asked
Evo Terra:to speak at it, I do my homework.
Evo Terra:I check in to make sure that I'm not joining another party of old white dudes.
Evo Terra:[Applause] And I make them change, you know, or I simply don't attend.
Evo Terra:And when I do interact with my peers in the podcasting industry who I've
Evo Terra:been with for a long time, my fellow old white dudes, I don't shy away from
Evo Terra:calling them out on their bullshit.
Evo Terra:Or their bad behavior.
Evo Terra:And I do that because I've been there.
Evo Terra:A friend of mine once told me at a podcast conference, oddly enough,
Evo Terra:she said to me, "You get away with so much because you're Evo."
Evo Terra:And I thought it was really funny at the time.
Evo Terra:But it's not.
Evo Terra:And she was right.
Evo Terra:So I'm trying to do better.
Evo Terra:And I'm encouraging everybody in the industry to do better as well.
Evo Terra:All right.
Evo Terra:So now it's time for me to step back from the, make this no longer
Evo Terra:a pulpit, to make it just a podium.
Evo Terra:And I want to thank some few people that are here.
Evo Terra:I can honestly say, and she's been mentioned previously, that were
Evo Terra:not from my lovely wife, Sheila Dee, my podcasting path would have
Evo Terra:started much, much, much later.
Evo Terra:I'd still be podcasting probably, but I wouldn't have started way back in the day.
Evo Terra:Because she introduced me to her co-teacher's husband, a guy named
Evo Terra:Mike Mennengae, back in 2002.
Evo Terra:No, yes, 2002, he asked me to host, to co-host an internet
Evo Terra:radio show he was doing.
Evo Terra:We were basically those two dorks in the basement Dave was
Evo Terra:talking about, talking about D&D.
Evo Terra:We first published a podcast of our radio show that we had, "radio show"
Evo Terra:in very, very serious air quotes, that first happened, as mentioned
Evo Terra:previously, on October 14th, 2004.
Evo Terra:And yeah, I still know the exact date.
Evo Terra:So Sheila, you've been not only incredibly supportive of my infatuation with
Evo Terra:podcasting, but also my investments.
Evo Terra:Thank you.
Evo Terra:Yeah, she's also hosted her own show, she's taught podcasting to
Evo Terra:her students, and she keeps my shit in check when we podcast together.
Evo Terra:So thank you, lover.
Evo Terra:My family here is here as well, which is weird, but that's the case.
Evo Terra:So hi mom, my baby sister, Kayla, both who are often puzzled by what it is
Evo Terra:that I do, but not at all surprised by my unconventional career path.
Evo Terra:I want to thank my son, NJ.
Evo Terra:NJ was thirteen, or turned thirteen, five days after I put that first podcast out.
Evo Terra:He's now thirty.
Evo Terra:I know, it's kinda blowing my mind a little bit.
Evo Terra:And he's also done a little bit of podcasting on his own.
Evo Terra:Even worked in the business of podcasting - cause I was paying
Evo Terra:him to do shit I didn't want to do.
Evo Terra:Thank you, son.
Evo Terra:[Audience laughter]
Evo Terra:I need to say a big thanks to Tee Morris who asked me to co-author Podcasting
Evo Terra:for Dummies with him back in 2005.
Evo Terra:Also to two more authors, Mark Jeffrey and Scott Sigler, who, along with Tee, all
Evo Terra:three had the same idea of releasing their books as serialized audio books, which
Evo Terra:led me to coin the term "podiobooks."
Evo Terra:Get it?
Evo Terra:Podcasting and audio books?
Evo Terra:Very clever, I know.
Evo Terra:Um, and also to Chris Miller who coded up the first podiobooks.com website in
Evo Terra:a weekend when I said on the show I was doing that I wanted someone to do it.
Evo Terra:He contacted me two days later and said, "I've done it.
Evo Terra:Here it is."
Evo Terra:And we became partners.
Evo Terra:And then to Tim White and to Brant Steen who took over
Evo Terra:when Chris was stepping back.
Evo Terra:And I need to thank Libsyn for generously offering to host those media files,
Evo Terra:and, specifically, a big thank you to Rob Walsh who has kept those 700
Evo Terra:titles still freely available today.
Evo Terra:So thank you.
Evo Terra:I want to thank Gary Leland who convinced Jared Easly and Dan Franks to let me
Evo Terra:be that keynote speaker, uh, at Podcast Movement 2014, even though I know I
Evo Terra:panicked both of you terribly when I got up on stage and said podcasting wasn't
Evo Terra:that much of a disruptive movement.
Evo Terra:Sorry, fellas.
Evo Terra:Thanks for not writing me off, though.
Evo Terra:Appreciate that.
Evo Terra:A big thanks to Lance Anderson who I know was pushing very hard to
Evo Terra:get me in the Podcast Hall of Fame.
Evo Terra:Thank you very much, Lance, you remain a friend after all these years.
Evo Terra:I want to thank Greg Jorgensen.
Evo Terra:Uh, Greg got me back into podcasting after I had tried to
Evo Terra:quit for, I think, the third time.
Evo Terra:And he offered me to, offered for me to resurrect and co-host The Bangkok Podcast
Evo Terra:when I lived in Thailand for a few years.
Evo Terra:I want to thank Ric Gazarian and Susan Schwartz, two of my very first podcast
Evo Terra:- my, my two very first podcasting clients, and to every single client
Evo Terra:since that time who's trusted me to either develop their show, improve
Evo Terra:their show, or implement a solid strategy that incorporated podcasting.
Evo Terra:I want to thank Allie Press, my production assistant for nearly four years who keeps
Evo Terra:things running smoothly at Simpler Media.
Evo Terra:I'm very - [Clapping] - thank you, yeah, she's great.
Evo Terra:She does it all.
Evo Terra:I'm grateful to the companies and organizations who have invited me
Evo Terra:to sit on their advisory boards like Captivate.fm, Maps.fm, Scribl, the
Evo Terra:BIPOC Creators Community, and more.
Evo Terra:I'm deeply appreciative of the multitude of people who I've collaborated with
Evo Terra:over the years, including Sam Walker, Bryan Barletta, James Cridland, and
Evo Terra:a few others I can't mention because, well, we're not quite ready to let
Evo Terra:those cats out of the bag just yet.
Evo Terra:And then thanks to you, everybody in this room, everybody at this Podcast
Evo Terra:Movement who make up such a rich and vibrant, thriving podcasting community
Evo Terra:and industry, which is weird to say now - a podcast industry, here we are.
Evo Terra:Thank you very much for coming along this journey with me.
Evo Terra:Cheers!
Evo Terra:[Clapping and cheering]
Evo Terra:Podcast Pontifications is written and narrated by Evo Terra.
Evo Terra:He's on a mission to make podcasting better.
Evo Terra:The links to everything mentioned in today's episode are in the notes
Evo Terra:section of your podcast listening app.
Evo Terra:A written-to-be-read article based on today's episode is available
Evo Terra:at podcastpontifications.com where you'll also find a corrected
Evo Terra:transcript created by Allie Press.
Evo Terra:Podcast Pontifications is a production of Simpler Media.