In this episode of Podcast Growth Tools, I’m joined by Jennifer Spivak, co-founder of Ads Girls, to break down exactly how podcasters can use Meta and YouTube ads to drive visibility, grow their email lists, and generate real ROI — without wasting money on campaigns that don’t work for podcast-first businesses.

We cover:

• What kind of podcast and funnel setup works best with ads
• How to use Facebook, Instagram, and YouTube ads to grow both your list and your listener base
• What most podcasters get wrong with paid traffic (and how to fix it)
• How much to budget if you’re just testing ads
• The type of creative + targeting that leads to better results
• How paid ads fit into an organic-first podcast growth strategy

Timestamps:

02:15 – Do ads really work for podcasters?

05:30 – Jennifer’s journey into marketing

08:45 – What’s working in ad strategy right now

12:00 – The “trust recession” and how it affects ad performance

15:15 – Why messaging makes or breaks your ads

18:30 – Using podcasts inside your ad funnels

21:45 – Jennifer’s favorite ad formats for visibility + conversions

25:00 – The biggest challenges in audience targeting

31:30 – Jennifer’s best advice for podcasters + entrepreneurs testing ads

If you’re in the middle of a launch, trying to grow your audience, or want to know when (and how) ads make sense in your funnel → this episode will give you the clarity and strategy you need.

🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/jenniferspivak\

🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit

📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe