It's hard for anyone to know everything about podcasting.
Speaker:The most successful podcasters blend what they know with what they've learned.
Speaker:Their secret?
Speaker:Abandoning instructions that don't work for them.
Speaker:Hello and welcome to another Podcast Pontifications with me, Evo Terra.
Speaker:How confident are you in your podcasting skills?
Speaker:And I mean all the things required to make a podcast from audio creation, to
Speaker:strategic planning, to more tactical and marketing implementations, to writing
Speaker:copy and graphics and everything else.
Speaker:How confident are you in all of those things?
Speaker:The whole picture?
Speaker:Chances are there are one or more, or perhaps many things, which
Speaker:you are not quite as confident about during that process.
Speaker:So here's what I would like for you to do today or tomorrow or this weekend,
Speaker:whenever it is you're in podcasting mode.
Speaker:For me, it's every day.
Speaker:For you, might be different than that.
Speaker:I want you to make note of the thing you're about to do for your podcast.
Speaker:And I want you to break it down into one of two different buckets, and you can
Speaker:do this on paper, in your head, I don't really care, but ask yourself a question.
Speaker:Is this thing I'm doing right now, is it intrinsic or is it instructions required?
Speaker:Let me explain.
Speaker:Intrinsic things are things that you know deeply.
Speaker:And specifically, I mean, you have proof that these things
Speaker:work, is number one option.
Speaker:If it's an intrinsic, you don't have to refer to anything else.
Speaker:You just know how to do it.
Speaker:And you have proof that the thing you're about to do is
Speaker:worthwhile and actually works.
Speaker:Or that intrinsic thing is part of the "my way" package, whatever your way happens
Speaker:to me, because it's important to you.
Speaker:You like doing it this way.
Speaker:And it's also something that you know, you've internalized, if you will.
Speaker:So that's one thing.
Speaker:Things that are intrinsic that are probably never going to change, or if
Speaker:they do, they're going to change slightly.
Speaker:But the other things, instructions required, I mentioned, that's everything
Speaker:you've been taught about podcasting that isn't yet completely internalized
Speaker:to you, hasn't yet become intrinsic.
Speaker:Now, those can be sometimes assumptions that you've made by
Speaker:watching what other people do.
Speaker:You assume that's the right way to do it, but you always have
Speaker:to refer back to something.
Speaker:"Oh yeah, I need to do that because..."
Speaker:Maybe you took some classes or some sort of an online course that taught you to do
Speaker:things that you haven't yet internalized.
Speaker:So you've got some instructions that you are following or somebody else
Speaker:gave you these and like, well okay, seems like the good thing to do.
Speaker:Maybe it's actually a checklist.
Speaker:Lots of people out there making checklists.
Speaker:Do this - check.
Speaker:And a lot of podcasters will follow that checklist to the letter and go through it.
Speaker:Or even a routine that you've just developed over time that's kind
Speaker:of part of you, but you're not quite sure why you're doing it.
Speaker:All of those things are instructions required.
Speaker:Whether there are actual instructions you have to follow or you're
Speaker:following someone else's instructions.
Speaker:And here's what I want you to do with those instructions required things.
Speaker:I want you to abandon them.
Speaker:Maybe not all of them all at once, but at least some of them.
Speaker:You know, take a look at these things that are instructions required and that
Speaker:you're not really sure the value of, stop doing them or stop doing some of them.
Speaker:These are the recipes that you're following.
Speaker:Not every recipe is a great.
Speaker:Look, my grandmother could boil all of the flavor out of a chicken.
Speaker:It was a great skill of hers that I chose not to pick up when I cook.
Speaker:I'm not following that recipe.
Speaker:That did not give me what I wanted to do, even though I was told to do it.
Speaker:It's not good.
Speaker:So all of those assumptions, those instructions required things, I want
Speaker:you to look at those and really take a good examining of each of those.
Speaker:That's my message to you on this extremely short program today.
Speaker:Find at least one of those recipes that you're following, one piece that is
Speaker:instructions required, and abandon it.
Speaker:And seek out another recipe if you want.
Speaker:But what I would rather see you do is abandon it for the idea of doing
Speaker:something that you can make your own.
Speaker:Look, we've been doing it for a while.
Speaker:You've learned how to do the thing.
Speaker:Throw away the recipe, throw away the A, B, C steps and say, what was the goal?
Speaker:What was the reason I was doing this in the first place and what feels right?
Speaker:The idea here is to build some things that are more intrinsic to you,
Speaker:getting away from the instructions.
Speaker:I know that some podcasters love checklists and routines, and some of
Speaker:those people might need a nudge to get them thinking about things differently.
Speaker:So please share this episode with them.
Speaker:Maybe it will help them get past that checklist mentality and more into a
Speaker:- let's internalize some of this knowledge.
Speaker:And if you love the things that I had to say for you, to you, with you today,
Speaker:please go to buymeacoffee.com/evoterra, and slide a virtual coffee my way.
Speaker:That's it.
Speaker:I shall we be back tomorrow with yet another Podcast Pontifications.