In this Halloween edition, I tackle a scary topic...telling stories from your own life to market your business better. Truthfully, there's not much "Halloween" in this episode. But, I do hear often from my clients that they are afraid - spooked - to write about their own lives.

They wonder, "Who wants to really hear this?" Or, my clients say, "People will laugh or think I'm dumb."

It's because of these fears that I decided to create this episode. In it, I define the two kinds of stories we can tell as business owners. (And, there's one of your stories you should be telling OFTEN!)

I also outline criteria for when - or if - to tell personal stories.

Oh, and I give a few tricks for storytelling too. (Sadly, many of us actually do descriptive writing when we think we're telling a good story. I'm guilty.)

I hope this episode encourages you to use stories to market your business.

People mentioned in this episode:

Annie F. Downs (on Insta) and her website

Kindra Hall (on Insta) and her book Stories That Stick

My course, Creating an Ideal Customer Story, for getting clear on the client you serve and how