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Measuring, Monetizing and Managing Data as an Asset – Doug Laney
Episode 6330th November 2021 • Digital: Disrupted • Rocket Software
00:00:00 00:42:15

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In this episode, Paul and Doug discuss the challenges to managing data as a balance sheet asset and the opportunities it can unlock. Doug Laney is a data & analytics strategy consultant, the author of Infonomics: Monetizing, Managing and Measuring Information as a Competitive Advantage and former VP and distinguished analyst with Gartner. He coined the "3Vs" of volume, velocity and variety, now commonly used in defining Big Data, and originated the field of infonomics. Connect with him on LinkedIn.