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Today's Topic: 4 Podcast Marketing and Promotion Tips. 

1. Be where your audience is online, even if you don't personally love being there.
2. Recognise that you may have more than one audience around your show, keep those secondary audiences in your content loop.
3. Consider offering multiple on-ramps to your content: some that will work for rookie listeners, and some others that will appeal to veteran listeners.
4. Commit to promotional consistency: in web players and platforms, audiograms and other marketing assets, effort given to your guest(s), and promotional tools for your guest(s) to share.

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