In this special Christmas episode: It's the second part of our look at selling and buying - what does your sales pitch feel like to your prospects? What is bundling, and how can it ramp up your profits? 

Plus: The wait is over - we finally open our Secret Santa gifts; David uses the word 'reductivist'; and Chris does a song.

Got a story? Question for the show? Get in touch: podcast@impactbiz.co.uk, or via Facebook, Twitter, or Instagram.

"Why doesn't your pitch cut through? Why don't they buy?"

"You've got to keep really, really focused on outcomes."

"Few things chill my soul more than 'your present is homemade'."

"No, you're not being controversial, you're being a moron."

Founders Anonymous is an Impact and FixSpec production.