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Paying it Forward
Episode 9910th January 2023 • The Business Animal • Kimberly Beer & Cara Taylor Swift
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As we start into a new year, it’s nice to look back at all we’ve accomplished and be grateful for all those who helped us along the way. Now, we’d like for you to turn your attention to ways you can help others in their entrepreneurial and life journeys.  In this episode, Kim and Cara talk about how you can pay it forward and bring success and good vibes to more people.

There are opportunities for Random Acts of Kindness everywhere you just have to look:

Check out RandomActsofKindness.org for some awesome ideas that are perfect for kicking off the new year. 


Transcripts

Jaz:

Welcome to The Business Animal podcast. Saddle up for a

Jaz:

gallop to the top of the animal industry, where you'll learn how

Jaz:

to tame your wild business beast, with tips, techniques,

Jaz:

and tools that will take overwhelm to obedience school.

Jaz:

And have you wagging your tail with joy. And now your hosts,

Jaz:

Kim Beer, and Cara Taylor Swift.

Kimberly Beer:

Hey there business animals. It's Kim with

Kimberly Beer:

Be More Business.

Cara Taylor Swift:

And Cara with Fast Horse photography. Hi, Kim,

Cara Taylor Swift:

how are you?

Kimberly Beer:

I'm doing well. How are you? Cara?

Cara Taylor Swift:

I'm good. Happy New Year. Happy New Year.

Cara Taylor Swift:

Happy

Kimberly Beer:

New Year. Yeah, it's happening. The new year,

Kimberly Beer:

the New Year is here. It's happening. Woohoo. It's

Cara Taylor Swift:

upon us. So what are we talking about today.

Kimberly Beer:

So today, we're talking about something that I

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find really interesting in entrepreneurship. And that is,

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for those of you who've been an entrepreneur for a little bit.

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And oddly, it's going to be less time than you think we're going

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to be talking about paying it forward to other entrepreneurs.

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So as we start out this new year, it's nice to look back at

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the things that we've accomplished and that we're

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grateful for, and to, to do the thing where we turn around and

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look around us, and see where there's other people in our in

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our world, in our industry, in our community that could maybe

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use a little bit of help, in the same way that we needed help

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back in the beginning. And I gotta tell you, I'm crossing my

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fingers out there that the folks that are listening to this, when

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they were in the position of being new in business and

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starting out that that an entrepreneur who is a little

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more seasoned, or a veteran business owner in their industry

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turned around and said, Hey, I see you, I see you out there

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starting this and I want to step up and help you be successful, I

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would stand in as mentor or if you have a question, I'll be

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here to answer it. And just being friendly in a good

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community to each other. So I'm hoping that happened to you,

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when you were starting your business. If it didn't, then

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remember that feeling of being all alone out there with your

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business and not knowing the answers and wishing that

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individual was there. Now that you've gained a little

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experience and perspective, and you've earned that veteran card

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here in your own entrepreneurship, in at least

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some areas of your business, now is the time to look around and

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see if there's other businesses or people in your industry that

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you could help and give them a hand up and pay forward, the

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success that you've had.

Cara Taylor Swift:

There is nothing better than starting off

Cara Taylor Swift:

the new year with good vibes like that this is gonna be a

Cara Taylor Swift:

fun, hopefully shorter ish episode for us. But I love the

Cara Taylor Swift:

idea of starting off the year with that type of like

Cara Taylor Swift:

mentality, that kind of vibe going on in our businesses. And

Cara Taylor Swift:

it doesn't always have to be 100%. Like, give, give, give,

Cara Taylor Swift:

how can I give back a lot of times, there is just this, this

Cara Taylor Swift:

beautiful thing that happens when you put yourself out into

Cara Taylor Swift:

the world and you are pushing good vibes out there and you're

Cara Taylor Swift:

bringing other people forward, you're pulling people up, when

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you're helping out other small businesses, that always comes

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back most of the time that comes back in some way, as a positive

Cara Taylor Swift:

for us and for our businesses. Do you see that? I mean, I feel

Cara Taylor Swift:

like if you put those good vibes out there, they come back to

Cara Taylor Swift:

you.

Kimberly Beer:

Oh, well, you know, you're gonna get me

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talking about energy. And and you know, I'm a big believer in

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the energetic cycles of everything and how there's true

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magic in the energy that we carry, and that we put out into

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the world. And part of that is that whatever energy you put out

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into the world comes back to you threefold. So if you put out a

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bunch of negative energy, negativity comes back to you

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threefold. If you put out positive energy and you put out

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helpful energy, then that's going to come back to you three

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times over. So every time that we put that energy out into the

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world, it multiplies and returns to us it's part of the of that

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magical feeling and the energetic kind of laws that

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there are out in the world that I live my life by. So now you're

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getting me really woowoo but yes, I think if nothing else,

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I'm going to tell you this, it'll make your heart happy and

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it will help someone else. And if you want to think about that

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in in less woowoo or more realistic terms, if you help

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another business person, be successful or help lift them up.

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They're going to remember that and cheer Chances are, if

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nothing else, they're going to pay it forward somewhere down

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the line, or they're going to talk really good about you,

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they're going to share what happened because as humans, we

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are a big part of that community, that humanity

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community, where we do like to share our experiences. And when

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you have that to give, and you share your experience, then it's

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bound for you as the person who was the catalyst for that, to to

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reap some rewards from in that sharing from the other

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individual. So that's the least of it, I still believe in the

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bigger energetic cycle, and what you put out comes back to you.

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So I definitely think that there's a lot to it,

Cara Taylor Swift:

I tend to not be as woowoo as you, but that is

Cara Taylor Swift:

something I really do believe in, if you put good out there,

Cara Taylor Swift:

it's going to come back to you. And more times than not, it's

Cara Taylor Swift:

going to come back to you. And at like you were just saying, at

Cara Taylor Swift:

a bare minimum, make friends with other business owners, be

Cara Taylor Swift:

kind to them, help them, they will help you when you need

Cara Taylor Swift:

them. I have I can't tell you how many times I've helped

Cara Taylor Swift:

people been in a situation where I just needed something. And it

Cara Taylor Swift:

could be something as simple as a ride somewhere or, you know,

Cara Taylor Swift:

someone to grab something for me and they are just willing to do.

Cara Taylor Swift:

You've made a fan, you've made a friend, you've made a colleague

Cara Taylor Swift:

in the world, and they are ready to help you. So at a minimum, if

Cara Taylor Swift:

you can take that away from this conversation today. I think that

Cara Taylor Swift:

we're all starting at Are you in a really good place as business

Cara Taylor Swift:

owners.

Kimberly Beer:

Absolutely. So this reminds me of a story of

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last year. Do you remember when we went to art of the cowgirl

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and we had to put up our tent? And we didn't know what the what

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we were doing?

Cara Taylor Swift:

Yes, I do you remember that? I Gosh, I really

Cara Taylor Swift:

do. I painfully remember that.

Kimberly Beer:

Okay, so But remember, there were people that

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were walking along as we were setting up and some of them

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walked on by and we didn't judge those people. And some of them

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stopped to offer help. I think there was a guy who came by and

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helped us pound the stakes into the really hard ground. Do you

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remember that? I don't know if Yeah, we

Cara Taylor Swift:

weren't I wasn't prepared for how hard the

Cara Taylor Swift:

ground was in Arizona.

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Yes. So but there were people there that stopped

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and helped us? Well, here's how it got paid forward. I don't

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know if you were with me, I don't know if it was Phyllis and

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I or me and one of the students that was there. But when we were

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walking out that same day, a little bit later in the day,

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there were some girls setting up a tent that was very similar to

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ours, and we'd already learned how to set ours up. And we

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stopped and helped them set their tent up, we help them It

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only took maybe two minutes out of our day to do that. But we

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learned a lot from setting ours up and we got help from other

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people. And that energy just carried forward and moved into

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helping those ladies set their tent up. And and it just it

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helps everybody right? They remembered who we were because

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it was the cowgirls with cameras, right? And we had a

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discussion about it. And it's just it's such a lovely feeling

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to do that. And to, to just pay forward what people give to you.

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And and it's it's amazing.

Cara Taylor Swift:

And it's it didn't it didn't take anything

Cara Taylor Swift:

more than two minutes of your time. It didn't cost you money.

Cara Taylor Swift:

No, it cost a small amount of energy. But what you gained back

Cara Taylor Swift:

from that moment of just helpfulness and giving and, you

Cara Taylor Swift:

know, helping a stranger like you it comes back to you. It

Cara Taylor Swift:

comes back to you so much more. And even if it's as simple as

Cara Taylor Swift:

when we left and we went to dinner, we were in a better

Cara Taylor Swift:

mood. I'll take that. I'll take it.

Kimberly Beer:

I'll take it to I'll take it to Yeah, because

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you do you feel good with it. So let's dive into the big three

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for this episode of paying it forward. Number one is to mentor

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or sponsor people in your network. And I think that's an

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easy way for us to do this. It's the sharing of the knowledge.

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Number two is to share knowledge at a little bit more organized

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way by teaching classes or giving workshops or things like

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that. And then number three is to make an hour a week to help

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out small business owners who have supported you. And Kara has

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a wonderful list of suggestions that come along with this

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because believe it or not, this is a lot easier than it sounds

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and trust me that hour will be a lot more fun than you're

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thinking about right now. So number one is to mentor or

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sponsor people in your network. And I think mentorship is

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something that all veteran entrepreneurs should be open to

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at least and I don't think you need to mentor every single

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person that comes up and asks, but I think if you see a young

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padawan we'll use a Star Wars reference there. If you see

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somebody there that that needs your help that needs the

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guidance and apprentice that would like to learn about

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things, it's, it's only beneficial to your entire

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industry to mentor that person. And it's up to you like for

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photographers, a lot of times mentorships are paid. But in

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other places mentorships are not always paid. So it's not doesn't

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have to become a service that you offer. And you don't have to

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take every single person. But mentorship is a great way for

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you to share your expertise, as a, as a business owner and as an

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entrepreneur. And honestly, your mentorship, usually mentors are

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in the same industry as the person that they're mentoring.

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But the truth is, is that entrepreneurship owning a

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business is universal enough that sometimes it's okay for you

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to mentor somebody who's in it in a completely different

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industry, but talk to them about mentoring around

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entrepreneurship around what it feels like to be maybe a

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solopreneur. Or to have a small business that has to interact,

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you know, with, with the public at large, or with a, you know,

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working with clients that that's all universal, we all share that

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across each other's worlds. The second part of this for me is

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sponsoring people in your network. And this one is

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honestly easier, it doesn't take hardly any investment in time.

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And it's not that the the mentorship it can get to be a

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deep relationship, but sponsoring doesn't have to be.

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And for sponsors inside of a network, what you're doing is

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you're wanting to connect people that need business with people

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who need whatever the person business is. So for example, if

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you get your I'll use dog groomers again, as an example,

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I've been on the dog groomer, like, kick for your while. So I

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have, but I'm going with it again, it's mid morning here and

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my brain is starting to get a little fried. So but if you're a

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dog groomer, or you you take your dog, you're the person who

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takes your dog to get it groomed. And you happen to know

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that that works really well in your entrepreneurial life, I'll

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do a little twist to it, because you have a dog groomer that's

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like, excellent at being on time and, and getting the getting

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your dog just write and treating your dog really, really well.

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Then if you are at lunch, or you're out around some other

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people that have dogs and that conversation comes up about dog

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groomers. This is when you mentioned your dog groomer and

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you say you know what, I know you're a busy entrepreneur. And

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I know that it's important for you to get a good grip on your

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dog. And here's a business that I would really support. That's

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you sponsoring the dog groomer. So that's you being a sponsor.

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And sponsorships go even further than that. Let's say that you

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work in an industry where there's another organization

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where a lot of you work, like there's a contract that's

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involved. And you know that that organization needs more

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businesses like yours to serve. And you know, a person who would

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be good in that position and you'd like to have him in your

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community sponsor him in there. Tell the person who who is the

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the purveyor of the contracts that you know this individual

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and hand them out a business card and contact information and

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all of that kind of stuff. So you're sponsoring that person

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into a place that is going to further their business.

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Honestly, this is as easy as pie. And if we would make a

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practice of all of us doing this for each other, we would we

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would all grow our businesses exponentially so fast because

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sponsorships are amazing. They're when you have a

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recommendation is somebody who's looking for a specific service

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or product. And somebody says, Hey, I know a really good one.

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Is that that is gold. That is gold to that business that you

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just recommended.

Cara Taylor Swift:

Absolutely, absolutely. And this reminds me

Cara Taylor Swift:

of the episode that we did I think it was all the way back in

Cara Taylor Swift:

the beginning the early days. Episode number two, but when you

Cara Taylor Swift:

remember the episode can we did on building your sustainability

Cara Taylor Swift:

squad? Do you remember that

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episode? Yeah, I do. Yeah, well,

Cara Taylor Swift:

in this episode, that episode, we're

Cara Taylor Swift:

talking specifically about building your own as a business

Cara Taylor Swift:

owners sustainability squad, but being a part of someone else's

Cara Taylor Swift:

sustainability squad. If you haven't listened to that

Cara Taylor Swift:

episode, we talk a lot about sponsors and cheerleaders in

Cara Taylor Swift:

that episode, and how you need those people for your business

Cara Taylor Swift:

and how you need those people in your life. This is a way for you

Cara Taylor Swift:

to be that for someone else. So definitely go back and check out

Cara Taylor Swift:

that episode.

Kimberly Beer:

Yeah, and just as important as mentoring and

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sponsoring cheerleading is equally as important, you know,

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rally up around your fellow business owners and say, Hey,

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good job. Or if you see a business owner that's

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struggling, say, Hey, I get it. I know what it's like to

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struggle in a business. But yeah, chin up, it's, it'll be

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okay. It's a cycle, and it runs through it, and you can do it

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and look at all this amazing stuff you've done. Again, it's a

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thing, if we're each other's cheerleaders, it helps

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everybody. Because not everybody is down or up at the same time.

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It's all across the spectrum. And if when we're up, if we can

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turn around and lift up the person next to us, if they're in

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a down position, it just raises us all up.

Cara Taylor Swift:

Absolutely. And this is one of those areas,

Cara Taylor Swift:

I think, where as business owners, we can feel a little

Cara Taylor Swift:

anxious around like competition in our industry. And, you know,

Cara Taylor Swift:

well, why would I want to help somebody else do what I do, you

Cara Taylor Swift:

know, and I think that's where as business owners, like you

Cara Taylor Swift:

said, if you're feeling anxious about, you know, maybe you don't

Cara Taylor Swift:

want to help the person that does the exact same thing down

Cara Taylor Swift:

the street from you. But there are other ways that you can

Cara Taylor Swift:

mentor within the business industry in general, there are

Cara Taylor Swift:

lots of things that you do in your business that you're really

Cara Taylor Swift:

good at. And you can you can pass that knowledge on. And like

Cara Taylor Swift:

I said, If you feel uncomfortable doing that with

Cara Taylor Swift:

one population, you might be really comfortable doing that

Cara Taylor Swift:

with business owners and another segment of the work. So maybe

Cara Taylor Swift:

just, you know, spend some time thinking about that. What can

Cara Taylor Swift:

you mentor and sponsor on what can you you know, pay forward in

Cara Taylor Swift:

your industry?

Kimberly Beer:

Absolutely, absolutely. So are we ready to

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move on to number two, I think we've talked that one. So

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there's there's other ways you can share your education, your

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share your knowledge, and turn it into education for other

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people. And this one, number two, here is something that I

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practice in my business all of the time. So I teach a volunteer

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on a volunteer basis for an organization called score, which

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serves entrepreneurs. So this is somewhat of self serving. And

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it's also somewhat of pay it forward. Because first of all, I

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had all of this is done through the Small Business

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Administration. So score is a nonprofit that is supported by

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the SBA. So it's important to make that designation. Because

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when I did my first business, I wasn't too smart. I ended up in

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bankruptcy court. And long story short, when I started the second

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business, I went and got help from an SBA counselor to write

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my business plan and to really understand how cash flow worked,

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which is what tanked my first business. So the SBA was an

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important place for me in my own business development. And when I

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teach classes, and I got recruited through Constant

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Contact, I was doing classes for Constant Contact, I got

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recruited to speak for score. And so I teach, I don't know

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anywhere from four to eight classes a year for score, it is

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volunteer, I do volunteer my time, but I will sit with a

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roomful of 15 to 32, sometimes upwards of 60, or 70. If we're

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on Zoom entrepreneurs from across the country, or from

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Kansas City, local, a foreign person, and talk about things

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like social media marketing, and understanding how to use a CRM

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and just the very basics of the things that that they can learn.

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Now, I don't take social media marketing clients any longer. I

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don't take a lot of website development clients any longer.

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More of this has become for me a way to pay it forward to all

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look from all of those people that I learned from as an

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entrepreneur, the SBA counselor that sat with me and helped me

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figure out how to write a business plan, the people in the

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office where he was at that, you know, cheered me on to, even to

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my bank, or who like helped me figure out cash flow and sat

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with me and helped me understand a lot of these topics, to all of

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the people that I've met along my journey as an entrepreneur

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that gave me tips or that sat with me and helped me understand

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a certain concept or even up into more modern when I've had

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my own score mentor that I've worked with and that person

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helped me double and then double again, my income. That's the

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wonderful Mr. Mark Wolfson, who is just an amazing mentor for

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score that volunteers his time that's a way for me to continue

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that legacy. And to share with others what I've learned and

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also then what my expertise is from having a business for many

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years in those, those categories. I mean, I'm still

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deeply involved in marketing for many businesses, and I'm

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shifting a little and how I'm approaching my clients, but it's

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still there. And that knowledge is still something that I want

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to share with everyone. Because again, if we can lift each other

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up, if we can share the knowledge with each other, it

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just makes us a better community to live in all the way around.

Cara Taylor Swift:

Absolutely. And you are teaching the class

Cara Taylor Swift:

and you're paying it forward. And, and those things, those

Cara Taylor Swift:

things come back to you. I mean, those people that you you are,

Cara Taylor Swift:

you're presenting yourself in a expert in your field, light, you

Cara Taylor Swift:

know, you're you're getting in front of people. And this while

Cara Taylor Swift:

you are paying it forward, there's a lot of benefits to

Cara Taylor Swift:

that you're making connections, which is a laudable, you're

Cara Taylor Swift:

getting new clients for other areas of your business, you have

Cara Taylor Swift:

your book that's available that you can sell your drawing people

Cara Taylor Swift:

to our podcasts, you're enrolling people in workshops,

Cara Taylor Swift:

you've got paid things that are available all of the time that

Cara Taylor Swift:

those people are now going to be interested in, roll themselves

Cara Taylor Swift:

into. So as business owners out there, if you aren't thinking

Cara Taylor Swift:

about ways that you can use this big three teaching a class and

Cara Taylor Swift:

start thinking about little things that you can do for free

Cara Taylor Swift:

in your community to put knowledge out there that comes

Cara Taylor Swift:

back to you in paid work down the line. It it does, it

Cara Taylor Swift:

absolutely does. It's, you're paying it forward. But you're

Cara Taylor Swift:

also doing some marketing, you're doing boots on the ground

Cara Taylor Swift:

marketing, and you're out there networking and connecting with

Cara Taylor Swift:

people. I know that's on our topic today we're talking about,

Cara Taylor Swift:

yeah, but it all comes it's true. It's so true.

Kimberly Beer:

It comes back to you three times over. That's

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what I said, if you put it out there and you put it out there

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with the mind of helping people it's going to come back to you

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in a huge way. And I can tell you it's made my business. I'll

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be flat honest with you. Yes is probably my biggest secret to my

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success was was doing this work, which was volunteer work, paying

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stuff forward, has exponentially built my business. And I know

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that that people will look at that and go Yeah, right. But

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it's the truth. It is how it's worked for me. And I will tell

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you, you don't have to find an organization and like volunteer

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to teach classes. Here's another thing you can do put in this is

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also helped my business, put some videos on YouTube, people

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are always appreciative of you sharing your knowledge on

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YouTube. It you know, it can be something simple, like

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explaining something that other people struggle with being able

Kimberly Beer:

to solve. And I know it's not business related, but I'm going

Kimberly Beer:

to tell you there was a YouTuber changed my life this last week.

Kimberly Beer:

I don't know what inity got into my truck. But something haunted

Kimberly Beer:

my pickup for a few days, and turned on this thing that

Kimberly Beer:

announced game scores for the NBA. All right, I don't hold any

Kimberly Beer:

new trends to people who, in my truck who watched basketball or

Kimberly Beer:

who listened to basketball, I think you all are great. But I

Kimberly Beer:

personally do not like and must be basketball. It may have been

Kimberly Beer:

hockey. I don't know. Now now that I think about it. I don't

Kimberly Beer:

know it was a game and it was scores. And it would come on my

Kimberly Beer:

radio without my permission. Like, I'd be driving along jam

Kimberly Beer:

and sing into Lady Gaga. And all of the sudden a game score would

Kimberly Beer:

pop up. I could not figure out for life me how to turn it off.

Kimberly Beer:

And I thought surely I'm not the only human with this problem.

Kimberly Beer:

And I look and some blessed soul had shared on YouTube, how to

Kimberly Beer:

turn that off. So and I figured it out. And so no more game

Kimberly Beer:

scores on my radio. So I know that's an off topic example. And

Kimberly Beer:

hopefully you guys enjoyed the fact that Lady Gaga get

Kimberly Beer:

interrupted by game scores. At any rate, when you share your

Kimberly Beer:

knowledge on YouTube, it helps people it is a way to pay it

Kimberly Beer:

forward so that someone else can solve the problem. And with with

Kimberly Beer:

search engines being so good now, you can take something as

Kimberly Beer:

absolutely out there and unique and as being able to reset your

Kimberly Beer:

dodge 2017 Dodge Rams game radio situation and change somebody's

Kimberly Beer:

life. It just it was life changing. It was so awesome.

Cara Taylor Swift:

Listen, that's no joke I have watched in

Cara Taylor Swift:

the last several weeks alone. I have watched free education Not

Cara Taylor Swift:

all content and been converted to sales at some point down the

Cara Taylor Swift:

line. I watched a makeup tutorial recently and ended up

Cara Taylor Swift:

watching so many makeup tutorials that I was showing I

Cara Taylor Swift:

ended up buying makeup from the lady later on. Yes, I recently

Cara Taylor Swift:

also was watching an editing like a photo editing tutorial,

Cara Taylor Swift:

and watched several of them really fell in love with them,

Cara Taylor Swift:

and ended up on their website and purchased a preset. I mean,

Cara Taylor Swift:

it's like that kind of thing. It's, they're not doing it all

Cara Taylor Swift:

the time just to get back. I mean, it is it is an amazing

Cara Taylor Swift:

when you can get the free content, and you can enjoy that.

Cara Taylor Swift:

But there is an end game that a lot of entrepreneurs don't think

Cara Taylor Swift:

about. So it's not just about time. I mean, yes, we're talking

Cara Taylor Swift:

about paying it forward today. And that is hopefully the intent

Cara Taylor Swift:

that a lot of us have out there. But there's all sorts of payback

Cara Taylor Swift:

that comes from that. And like Kim and I just sitting here

Cara Taylor Swift:

talking, I'm just sitting here thinking about all the times

Cara Taylor Swift:

that I've been pulled into free, beautiful content and learned

Cara Taylor Swift:

something and then ended up becoming a client down the line.

Cara Taylor Swift:

Because you're developing that like that. What is it the like

Cara Taylor Swift:

trust in God was a factor light? Oh, yeah, thank you like to know

Cara Taylor Swift:

that and these people are becoming Thank you. It's it is

Cara Taylor Swift:

something where these people become experts, you know, to you

Cara Taylor Swift:

in the field, and you start to trust them, and you want more,

Cara Taylor Swift:

and you can see, you know, you attend a free class with Kim.

Cara Taylor Swift:

And it might be an hour long presentation she gives. But if

Cara Taylor Swift:

that changes your business, then you're going to want to hear

Cara Taylor Swift:

more from that person. And you're going to Well, what other

Cara Taylor Swift:

tips can she give me so that, you know, I can change other

Cara Taylor Swift:

parts of my business? So yeah, I think that as entrepreneurs, we

Cara Taylor Swift:

spend so much time working in our business that sometimes we

Cara Taylor Swift:

forget that there's all these little things that we do every

Cara Taylor Swift:

day that other people that are coming up, they don't realize,

Cara Taylor Swift:

we don't realize that they still have that to figure out. And if

Cara Taylor Swift:

we can give like these little tidbits and help people, they

Cara Taylor Swift:

might come back to us and do a paid mentorship down the line or

Cara Taylor Swift:

attend a workshop or attended, you know, become clients later.

Cara Taylor Swift:

So we're talking about paying it forward today. And there's lots

Cara Taylor Swift:

of ways you can do that. But this stuff comes back to your

Cara Taylor Swift:

business.

Kimberly Beer:

It does, it does, it comes back in a big way. The

Kimberly Beer:

one thing I do want to caveat out there, and I honestly am

Kimberly Beer:

going to wager our listeners probably wouldn't do this to

Kimberly Beer:

people. But when you do this and you are actually manipulating it

Kimberly Beer:

to make sales like you show up with the with the forefront of

Kimberly Beer:

paying it forward. But really in the back of your mind, you're

Kimberly Beer:

like this is a tactic and I'm going to manipulate people, I'm

Kimberly Beer:

going to tell you the magic loses its spark. So show up with

Kimberly Beer:

your open heart share with what you are okay with sharing, and

Kimberly Beer:

let the magic happen. But when you try to manipulate it, and

Kimberly Beer:

tell people okay, if you want something more than this, if you

Kimberly Beer:

want the answer to this, then you have to pay me for it does

Kimberly Beer:

not work. And realistically, and I know people again are not

Kimberly Beer:

going to believe me on this because I fight this all the

Kimberly Beer:

time with my own clients. It they're like, I don't know how

Kimberly Beer:

much to give away. I don't know how much you know, where do I

Kimberly Beer:

stop and draw the line and say, this is free knowledge. And this

Kimberly Beer:

is paid knowledge. Here's what I've learned in my career. I

Kimberly Beer:

give away the farm, right? I give it all out there to people

Kimberly Beer:

I share, I don't give away my farm, I share my farm with

Kimberly Beer:

everyone. I share my knowledge with people, and they still come

Kimberly Beer:

back and hire me because that's the connection that they have.

Kimberly Beer:

And that they want. It's with that free flow of information

Kimberly Beer:

and knowledge when I get it or try to say, I'm not going to

Kimberly Beer:

share this with you unless you pay me for it, then then I kill

Kimberly Beer:

that magic. So I'm not going to spend all day for free with

Kimberly Beer:

somebody. But I certainly will spend 15 minutes on a YouTube

Kimberly Beer:

video telling you everything I know in that 15 minutes or an

Kimberly Beer:

hour and a half teaching a class and sharing everything I know in

Kimberly Beer:

that hour and a half that's pertinent to what's coming up,

Kimberly Beer:

then the people want to come in and they want to work with me on

Kimberly Beer:

something bigger. So that's how that works. Guys, if you want to

Kimberly Beer:

if you want to do this, share it openly. All right, Cara. I think

Kimberly Beer:

we're ready to move on to making that hour a week to help those

Kimberly Beer:

small business owners who supported you. And you had some

Kimberly Beer:

fantastic ideas for this. And again, just like the giving that

Kimberly Beer:

referral or making that five minute YouTube video that helps

Kimberly Beer:

them Pourcel figure out how to turn off something in their

Kimberly Beer:

dodge ram truck. These things do not take you very long to be

Kimberly Beer:

able to do so. Take it away Kara. These are great ideas.

Cara Taylor Swift:

Okay, we have it Tonight, we have a big list

Cara Taylor Swift:

here. So I'm just going to go through our list. So these are

Cara Taylor Swift:

ways that you can own I would say schedule this, if you can

Cara Taylor Swift:

schedule an hour a week, put it on your calendar, where you can

Cara Taylor Swift:

take some time to help out a small business owner, it could

Cara Taylor Swift:

be a small business owner that supported you before or it could

Cara Taylor Swift:

be new business owners that you're hoping to make

Cara Taylor Swift:

connections with. So here is here's our list, we have a whole

Cara Taylor Swift:

bunch first of all, reviews, if you've used a product, purchased

Cara Taylor Swift:

a product in the past, and enjoyed it and gotten benefit

Cara Taylor Swift:

out of it. let the community know reviews are so powerful. I

Cara Taylor Swift:

don't know about you can but I go on Amazon to buy something.

Cara Taylor Swift:

And before I make a purchase, I check that star rating and I

Cara Taylor Swift:

check the reviews. And I usually go to like the one stars to just

Cara Taylor Swift:

because I want to see what the real crappy people have to say

Cara Taylor Swift:

yep. And to see if that's important to me. But something

Cara Taylor Swift:

like that having reviews as a business owner, especially a

Cara Taylor Swift:

small business owner is huge. If you aren't already hop online

Cara Taylor Swift:

and give those small business owners that have social media

Cara Taylor Swift:

accounts alike and a follow on social media. And if you've had

Cara Taylor Swift:

a great experience with him, share that with your community

Cara Taylor Swift:

of people. You know, you have you know, people and they are

Cara Taylor Swift:

going to want to access that business potentially as well.

Cara Taylor Swift:

Think about things like following up with their business

Cara Taylor Swift:

blog posts, can you leave a positive comment on a blog post?

Cara Taylor Swift:

Can you share their blog post interact with that content that

Cara Taylor Swift:

they're putting out there, that applies to social media posts as

Cara Taylor Swift:

well, if you aren't already following their social media

Cara Taylor Swift:

accounts, follow those accounts, share them to your stories,

Cara Taylor Swift:

highlight something that you really like about their

Cara Taylor Swift:

business. Things like referrals are huge. You know, if you have

Cara Taylor Swift:

friends that need something, if you see a post online looking

Cara Taylor Swift:

for someone who does tile work, we just had a great guy come and

Cara Taylor Swift:

do bathroom work for us, and help us remodel. And I can't

Cara Taylor Swift:

stop talking about to everyone I know if you need tile work done,

Cara Taylor Swift:

I've got a guy for you if you need to work done, you know, I'm

Cara Taylor Swift:

just constantly putting that out there because I was just so

Cara Taylor Swift:

impressed with his business. So you know, making referrals,

Cara Taylor Swift:

sharing business that you've participated in, or you've had a

Cara Taylor Swift:

great experience with. But also, you know, I have clients that

Cara Taylor Swift:

are potential clients that come to my business, sometimes with

Cara Taylor Swift:

an inquiry and they're just not a good fit for whatever reason,

Cara Taylor Swift:

I will refer those people to colleagues, I will refer them to

Cara Taylor Swift:

colleagues that I think will be a better fit for them. Also, I

Cara Taylor Swift:

have had businesses reach out to me in the commercial world where

Cara Taylor Swift:

maybe I've been working with them for a while or they're

Cara Taylor Swift:

reaching out to me. And that is just no longer a good fit for me

Cara Taylor Swift:

in my business. But I know other business owners would just

Cara Taylor Swift:

absolutely love to have that work. I'm going to pass that on,

Cara Taylor Swift:

I'm going to pass that on to them. Let's see, helping other

Cara Taylor Swift:

business owners share their good news. If somebody wins an award

Cara Taylor Swift:

is recognized in the community, share that help them be excited

Cara Taylor Swift:

about that help other people see that they've been recognized for

Cara Taylor Swift:

the good work that they're doing. Tell family and friends

Cara Taylor Swift:

about the businesses that you love, give business shout outs

Cara Taylor Swift:

these are all easy, easy peasy things that we can do that take

Cara Taylor Swift:

two seconds. Sign up for newsletters. If you've got a

Cara Taylor Swift:

friend that started a newsletter, sign up for it, sign

Cara Taylor Swift:

up to receive their newsletter and make their day. Plus, you

Cara Taylor Swift:

probably will get some good information that you can share

Cara Taylor Swift:

down the line. This is a simple one is feels like it should be

Cara Taylor Swift:

obvious but tip. If you are getting great service tip, I

Cara Taylor Swift:

received a tip the other day as a photographer and I never asked

Cara Taylor Swift:

for tips. I never expect tips. But man if someone tips you it

Cara Taylor Swift:

is just such a confirmation that you're doing good work out

Cara Taylor Swift:

there. Other things that we can do, we can if you don't need

Cara Taylor Swift:

something right now go ahead and buy a gift card for leader from

Cara Taylor Swift:

that business, you know, you're going to need something from

Cara Taylor Swift:

them later. So I if for example I have my aunt she is has one

Cara Taylor Swift:

particular place she likes to get her hair done. And she just

Cara Taylor Swift:

got her hair done. And I went in and she was talking about how

Cara Taylor Swift:

great her haircut was. And I went in and I went ahead and

Cara Taylor Swift:

bought a gift certificate even though her birthday isn't for

Cara Taylor Swift:

months, I was like you know what, I'm gonna go ahead and

Cara Taylor Swift:

support this small business. Now, while I'm here I'll have

Cara Taylor Swift:

this gift certificate and I can gift it to her later down the

Cara Taylor Swift:

line. So even though you don't need it now, you know you're

Cara Taylor Swift:

gonna need it later. Go ahead and buy up those gift

Cara Taylor Swift:

certificates and support that small business. And then the

Cara Taylor Swift:

last thing I'm gonna say and then Kim can jump in here if she

Cara Taylor Swift:

wants, but dang it Be kind, be kind because this is the time of

Cara Taylor Swift:

year where it is not the small business owners fault that you

Cara Taylor Swift:

know, you didn't buy your friend their birthday present until the

Cara Taylor Swift:

day of their birthday is not their fault. Go ahead and become

Cara Taylor Swift:

Mind, you don't need to be Russian people, they're doing

Cara Taylor Swift:

the best that they can do. Kim, what do you want to add to this

Cara Taylor Swift:

list? Or do you want to comment on this list? Before I talk

Cara Taylor Swift:

about this little website I came across when I was doing research

Cara Taylor Swift:

for the show,

Kimberly Beer:

I would encourage you to talk about it. But I love

Kimberly Beer:

the Be kind. And I actually want you to continue, because I love

Kimberly Beer:

this last little thought here. So let's roll with it. Yeah.

Cara Taylor Swift:

So I just think that this part, you know,

Cara Taylor Swift:

it's crazy to think but sometimes we have to schedule,

Cara Taylor Swift:

you know, an hour into our week for kindness, I guess I don't

Cara Taylor Swift:

know. But there are lots of easy ways that you can be kind. And

Cara Taylor Swift:

I'm when I was doing the research for this, I came across

Cara Taylor Swift:

a website for random acts of kindness. And it's called random

Cara Taylor Swift:

acts of kindness.org, I highly recommend you guys checking it

Cara Taylor Swift:

out is the cutest website. And they have so many great ideas.

Cara Taylor Swift:

We know we're in the new year. Now. They have so many great

Cara Taylor Swift:

ideas for just kicking off the new year with kindness. And it's

Cara Taylor Swift:

everything from ideas for kindness, at school, kindness,

Cara Taylor Swift:

at home, kindness at work, they have ideas where they have a

Cara Taylor Swift:

kindness at work calendar, gives you prompts for every day,

Cara Taylor Swift:

something that you can do, that's kind to your colleagues

Cara Taylor Swift:

that are out there. You can do kindness challenges, they have a

Cara Taylor Swift:

kindness, blog, kindness stories, all sorts of kindness

Cara Taylor Swift:

quotes you can pull from, and just endless kindness ideas. So

Cara Taylor Swift:

I thought this was really fun. I played around on the website a

Cara Taylor Swift:

little bit. And had, you know, a lot of they have a lot of free

Cara Taylor Swift:

content. So like they have like seven steps to create kindness

Cara Taylor Swift:

at work, free kindness at work calendar that you can download,

Cara Taylor Swift:

they have kindness at work posters, they have certificates,

Cara Taylor Swift:

they just a ton of really cute stuff that you could incorporate

Cara Taylor Swift:

into the work that you do every day. So I thought it was really

Cara Taylor Swift:

cute. Wanted to share that with everybody. I'll drop a link into

Cara Taylor Swift:

the show notes, of course, for all of us.

Kimberly Beer:

Nice, I love that, you know, I am I am on the

Kimberly Beer:

receiving end of random acts of kindness. But I'll tell you, it

Kimberly Beer:

nothing makes you feel better than being the person who

Kimberly Beer:

actually is the initiator of the random act of kindness. So yes,

Kimberly Beer:

and be kind to each other. If you see, you know, that goes to

Kimberly Beer:

four, I think really in our current situation in the world.

Kimberly Beer:

Right now, it seems like service staff like there just is not

Kimberly Beer:

enough service staff on the planet, I we just do not have

Kimberly Beer:

enough people in restaurants as servers or, as a matter of fact,

Kimberly Beer:

anywhere. It's like everywhere I go, they seem to be short

Kimberly Beer:

staffed. Remember that. And that those business owners and

Kimberly Beer:

businesses are doing the best that they can. And sometimes

Kimberly Beer:

being kind is being patient. And just allowing for the fact that

Kimberly Beer:

there are some times when there just isn't enough people to go

Kimberly Beer:

around to serve everyone in the way that they you think you

Kimberly Beer:

should be served but rather than complaining and being rude, just

Kimberly Beer:

be patient and and say this business and this business owner

Kimberly Beer:

are doing the best that they can. And I'm going to be kind

Kimberly Beer:

first.

Cara Taylor Swift:

Absolutely. Well, I don't know. I hope you

Cara Taylor Swift:

guys enjoyed this episode and that it's gotten people thinking

Cara Taylor Swift:

about ways that they can pay it forward in their industry or pay

Cara Taylor Swift:

it forward to other small business owners out there. And

Cara Taylor Swift:

we hope you've enjoyed this episode. Please take a moment to

Cara Taylor Swift:

let us know if you did you can leave a review or a rating

Cara Taylor Swift:

wherever you listen, they have a way for you to do that. Also,

Cara Taylor Swift:

you can find us online at The Business Animal on Instagram and

Cara Taylor Swift:

Facebook.

Jaz:

Thanks for listening to this episode of The Business

Jaz:

Animal. Be sure to subscribe so you never miss an episode. And

Jaz:

if you learned something today, leave us a review. To learn

Jaz:

more. Find us at thebusinessanimal.com We'd love

Jaz:

to hear from you. Until next time, keep your business well

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