Is PR dead? Not exactly, but it’s safe to say that traditional PR has gone the way of the dinosaurs.

A shiny new press release alone just doesn’t cut it these days. Companies now need to do so much more in the PR space, and that’s what Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss in this episode.

They explore why traditional PR tactics aren’t effective anymore, what companies should be doing instead, and how you can measure the results of any strategies you try out.

Find out:

• Why traditional PR is dead
• What companies should be doing instead
• Metadata’s current PR strategy
• How to measure the impact of PR strategies

Catch the full episode to learn why traditional PR is dead and what you need to be doing instead.

0:00 – 1:32 Introduction

1:33 – 6:36 What PR really means

6:36 – 15:27 How traditional PR has changed

15:27 – 19:09 What companies should be doing moving forwards

19:10 – 23:36 What’s holding companies back

23:36 – 28:17 What we’re doing at Metadata to do PR differently

28:17 – 30:50 Why you should lead with expertise in all your content

30:50 – 35:06 The benefits of employee advocacy

35:06 – 39:35 Metadata’s journey to becoming a media company

39:35 – 44:01 Why measuring PR is such a challenge

44:01 – 45:08 Outro