The important question every coach asks is, “How do I attract great clients?” We all want more amazing clients without having to invest in more marketing. Are you spending too much energy on building visibility and credibility? Learn to spend less time on daily content creation and more time on strategic relationship building and direct client generation! That’s our focus in today’s episode. Join us to learn more!

Mary Cravets is an award-winning client generation expert and international speaker who helps coaches grow their businesses without working nights and weekends. She’s heard all the confusing and conflicting advice, and she’s not surprised that most coaches struggle to establish a sustainable business–but she’s here to change that. Using Mary’s methods, the majority of her clients quickly increase their income by 50% or more. Her clients range from the former CFO of Microsoft North America to coaches in their first few years of business. 

Show Highlights:

• A story from Mary: How 20 minutes of coaching can be transformative
• What keeps coaches stuck? Confusion about visibility vs. lead generation (Credibility/visibility should be 10-20% of your time, and lead generation 80-90%.)
• “Lead generation is all about sparking, building, and nurturing genuine relationships.” –Mary Cravets
• Identifying strategies vs. action steps (not dependent on competence!)
• What things lead to success for coaches? Referrals and speaking engagements
• Break down your discomfort; where is it coming from?
• “More clients, less marketing”: What does it mean?
• The skill set of client generation is not intuitive; it is challenging.
• Magnetic messaging is the key to client generation.

 Resources:

Connect with Mary Cravets: Website, Free program: Uncomplicate Your Marketing, and

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Connect with Meg:

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If you’re a coach who wants to grow—not just check a box—this is for you. I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about. Inside the program, we work on your actual coaching. You’ll hear yourself differently. Learn from other coaches. Develop more presence. And ask questions that create real transformation. If you’re ready to deepen your skills and your impact, I’d love to support you. Learn more at starcoachshow.com/mentor I’d love to work with you.

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If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten. It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.