Jen: 00:00:06

Hello and welcome to the Women Conquer Business Show.

Jen: 00:00:08

I'm Jen McFarland, joined by Shelley Carney.

Jen: 00:00:11

We're your go-to small business marketing show covering breaking marketing news

Jen: 00:00:16

that affects you cool apps we found, and a deep dive into a marketing topic

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with a side of motivation and inspir.

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We'll also talk a little about our own entrepreneurial journeys as well.

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Are you ready?

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Let's get started.

Jen: 00:00:37

I know it was so fun.

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. Hello and welcome.

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Today we are talking about launching a new product or service, and the most

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important questions you need to ask.

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I have a top.

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It's how I started every major project for multimillion dollar corporations and then

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also win my work with marketing clients.

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So as business owners, we love to chase our ideas.

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What's better than attracting our customers with a new offering?

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But have you asked all of the important questions you need to

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consider before going all in?

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Most of the time the answer is, During this episode, we'll uncover

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the four key questions you must ask before you start something new.

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Why?

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Because it takes too much time to launch and market your ideas.

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So you wanna get it right the first time?

Shelley: 00:01:29

Absolutely.

Shelley: 00:01:30

I don't like to mess around.

Shelley: 00:01:32

Let's do it right the first time, . Cause we have enough mistakes that

Shelley: 00:01:38

we make without doing 'em on purpose.

Shelley: 00:01:40

. Jen: That's right.

Shelley: 00:01:41

Hey, Happy birthday.

Shelley: 00:01:42

Happy birthday to us.

Shelley: 00:01:45

Yay.

Shelley: 00:01:45

Where's my

Jen: 00:01:48

Yes.

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Woohoo.

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Shelley, your birthday was the same day as my anniversary.

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Yes.

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And you had a special birthday weekend.

Jen: 00:01:57

Oh my God.

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We have so many balloons For those of you who are watching

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. , Shelley: all the balloons.

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So your, my birthday's the 10th.

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Your birthday is tomorrow.

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Had an anniversary.

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We just party, party, party.

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That's all we're

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doing here.

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We're just partying.

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Just partying.

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Yeah.

Shelley: 00:02:15

Baby's family came up and we had a big party on Sunday.

Shelley: 00:02:19

It was awesome.

Shelley: 00:02:20

Yeah.

Shelley: 00:02:20

So the kids were there.

Shelley: 00:02:21

His daughter Brian, her husband Tom, his son Jason Ryan and Tom's four kids.

Shelley: 00:02:27

And Sean's two teenage sons were all there.

Shelley: 00:02:31

Tom and Jason were playing guitars and singing for an hour and a half.

Shelley: 00:02:35

They, and then at the end of their set, they played Happy Birthday and

Shelley: 00:02:39

everybody sang and brought out the cake.

Shelley: 00:02:40

And it was a big, Woohoo.

Shelley: 00:02:42

We had a lot of fun.

Shelley: 00:02:43

And this is my last year to be in my fifties.

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Commemorative.

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Exactly right, gotta do it.

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Yeah, . So for my anniversary, we went to this great restaurant I've been wanting

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to go to for a long time, called Bergerac.

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It's Berg Bergerac.

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it's French.

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The French.

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Oh, it is a French restaurant.

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It was so delightful.

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It was lovely and wonderful.

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And then tomorrow for my birth, My husband asked me what I wanted to do, and this

Jen: 00:03:13

might surprise some people, but I was like, I wanna see how Halloween ends.

Jen: 00:03:16

I wanna see Jamie Lee Curtis in the last go in

Shelley: 00:03:21

Halloween.

Shelley: 00:03:23

Didn't know that was the name of the movie.

Shelley: 00:03:25

And I was like, Ends, that's a weird thing

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to wanna know, . So I don't know what we're doing before that,

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but I know that we are doing that.

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At late at night, we're gonna.

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Like 10, 11 o'clock at night.

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Oh.

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To have my pants scared off.

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Hopefully, not literally, cuz it's in a theater.

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So that's how I'm spending my birthday.

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I'm excited.

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It'll be fun.

Jen: 00:03:47

And yeah, that's pretty much what's going on with me.

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I am in the process of revamping my workflows for my business.

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And I suppose if you wanna know how I'm doing that, maybe I should make a

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video or write a blog post about that.

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But it's very exciting.

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It's.

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Changing some things.

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Yeah I'm pretty, it's pretty cool.

Jen: 00:04:09

So that's my news.

Jen: 00:04:11

And then it sounds like you have a podcast, new podcast?

Jen: 00:04:14

I have

Shelley: 00:04:15

a podcast I've rebooted.

Shelley: 00:04:16

So I had about 95.

Shelley: 00:04:19

Episodes on there and had been sitting fallow for a while, and I decided to

Shelley: 00:04:24

go ahead and start putting out more content on my YouTube channel and

Shelley: 00:04:28

then putting the audio on my podcast.

Shelley: 00:04:30

And my podcast is now on Amazon.

Shelley: 00:04:33

It was cool because Amazon actually sent me an email and said, Hey

Shelley: 00:04:36

we hear you have a podcast.

Shelley: 00:04:38

Would you like to put it on Amazon?

Shelley: 00:04:39

I was like, Yeah, I've been thinking about that.

Shelley: 00:04:41

How'd you know?

Shelley: 00:04:42

They read Minds Over at Amazon.

Shelley: 00:04:44

So I'm always, You know what?

Shelley: 00:04:45

I don't know why I'm ever surprised.

Shelley: 00:04:47

My podcast is called Shelley Carney Livestream Coach.

Shelley: 00:04:50

It goes live on Wednesdays on my YouTube channel at four o'clock in the

Shelley: 00:04:55

afternoon, and the podcast is uploaded.

Shelley: 00:04:58

Around, I don't know, 5, 5 30 on Wednesday.

Shelley: 00:05:01

So you can listen to it Wednesday evening or Thursday morning.

Shelley: 00:05:04

Whenever works best for you, but take a look for it.

Shelley: 00:05:07

It's on the major platforms.

Shelley: 00:05:10

Hey Toby.

Shelley: 00:05:11

Thank you.

Shelley: 00:05:13

Platform.

Jen: 00:05:16

Yeah, that's so cool.

Jen: 00:05:17

We'll put a, we'll put a link in the show notes to it.

Jen: 00:05:21

I don't have it here to offer it up Now for people who are watching.

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But yes.

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How exciting this is cool.

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Rebooting a show.

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Yeah.

Jen: 00:05:31

So what do you have for us in breaking news?

Shelley: 00:05:36

Okay.

Shelley: 00:05:36

For breaking news, we have sounds,

Shelley: 00:05:43

and we're talking about shopping because holiday shopping has already started with.

Shelley: 00:05:51

The Amazon days and all that all that goings on.

Shelley: 00:05:54

Let's see.

Shelley: 00:05:54

Add this to the street.

Shelley: 00:05:55

Oops, that's the wrong thing.

Shelley: 00:05:56

You guys don't need to see that.

Shelley: 00:05:58

So there's Ad Week has an article called This Beginning to Look a lot

Shelley: 00:06:01

like the holiday shopping season will be defined by five trends.

Shelley: 00:06:06

And this one is by marketing dive.

Shelley: 00:06:10

And it's about a survey that they put out about people who are basically

Shelley: 00:06:15

downgrading a little bit in order to be able to afford holiday shopping.

Shelley: 00:06:19

And they may be either switching stores or brands going to lower priced brands

Shelley: 00:06:24

adjusting their quantity or pack sizes, postponing purchases, or leveraging buy

Shelley: 00:06:31

now pay later programs, layaway or credit.

Shelley: 00:06:35

And the other one was the five trends, which includes big discounts earlier

Shelley: 00:06:40

spend, which is what we're seeing with the Amazon Prime Early Bird

Jen: 00:06:44

special.

Jen: 00:06:45

Yeah.

Jen: 00:06:45

I started seeing that promotion.

Jen: 00:06:46

I'm a prime member, and I, they were like, Do you wanna do it now, ? I

Jen: 00:06:50

was like, What is this magic?

Jen: 00:06:52

I want you to spend money now.

Jen: 00:06:54

And I do.

Jen: 00:06:54

Do you think, I do think that this has something to do with all the.

Jen: 00:06:58

The inflation and then by now pay later, like it's it, we didn't have layaway

Jen: 00:07:04

as it was called back in the day.

Jen: 00:07:07

We didn't have layaway for the last few years and now it's made a comeback.

Jen: 00:07:10

I noticed it made a comeback actually during Covid, and then it's just

Jen: 00:07:16

continued and now it's becoming more and more prevalent, although

Jen: 00:07:20

it's a little bit different by now.

Jen: 00:07:21

Pay later, you can buy things and they'll send it to you and.

Jen: 00:07:26

They just keep charging you.

Shelley: 00:07:27

Yeah.

Shelley: 00:07:28

Now some of 'em.

Shelley: 00:07:30

Furniture stores.

Shelley: 00:07:31

And I think Amazon has a program where you can buy things and you have

Shelley: 00:07:35

a 0% interest as long as you pay it off by a certain date and you make

Shelley: 00:07:40

the, at least the minimum payments.

Shelley: 00:07:42

Yeah.

Shelley: 00:07:42

Look at things like that, but don't overspend my, but do think

Shelley: 00:07:46

about, hey, people are, Gear already for holiday shopping.

Shelley: 00:07:50

So if you have something to present I was telling Jen about this info Stack

Shelley: 00:07:55

has contacted me about a Black Friday special that they're putting together,

Shelley: 00:07:59

and they've asked me if I wanted to be involved and share one of my courses on

Shelley: 00:08:03

Info Stack, and they'll be, selling this.

Shelley: 00:08:07

The whole Black Friday week.

Shelley: 00:08:08

So be thinking about what are you gonna be doing for presenting your

Shelley: 00:08:12

business as a for holiday shopping.

Jen: 00:08:16

Absolutely.

Jen: 00:08:16

And one of the things we're going to be talking about today is how to discern

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what projects you're going to go after.

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And it also helps you with marketing because one of the

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biggest things that I see is people don't realize it's October 13th.

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As we're talking right now live, Yeah.

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People don't think people, small business people like you and me and the people

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we serve don't think about planning out their marketing for November, December.

Jen: 00:08:47

Now that's true, but really all of those conversations, Needed to

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begin in September so that you could hit the ground running now.

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And, but it's not too late.

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And that's the thing, a lot of people have that intention that they're going

Jen: 00:09:03

to do something for holiday season, whether it is, in the Thanksgiving time.

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If you're like I'm not going to do anything on Black Friday.

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Understand that the next day.

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Small business Saturday and then the next Monday is Cyber Monday.

Jen: 00:09:19

That's right.

Jen: 00:09:19

So there's a whole line of things going on in there that in terms of your marketing,

Jen: 00:09:25

you need to really be looking at.

Jen: 00:09:27

Yeah, you're thinking about,

Shelley: 00:09:28

Yeah, and Amazon hasn't waited for Black Friday.

Shelley: 00:09:31

They have said we don't wanna compete with everybody else.

Shelley: 00:09:35

We're gonna start now.

Shelley: 00:09:36

So they started this week by showcasing some of the things that

Shelley: 00:09:40

they're saying, Oh, this is like an early bird chance to spend money.

Shelley: 00:09:46

As if we haven't been spending money on Amazon all year

Jen: 00:09:48

already.

Jen: 00:09:50

I know one of and all the, I've been following a lot of YouTubers and

Jen: 00:09:54

live streamers, and they're starting to come out now with their email

Jen: 00:09:57

lists saying, for Prime Day, here are the things you want to stream.

Jen: 00:10:02

And I've been so far Not paying attention to that, but it's an interesting, We

Jen: 00:10:06

had our birthdays and anniversaries.

Shelley: 00:10:08

We're not ready for Christmas and Thanksgiving yet.

Shelley: 00:10:10

No, I

Jen: 00:10:11

know.

Jen: 00:10:12

We need to buy ourselves gifts.

Jen: 00:10:13

Yay,

Jen: 00:10:18

Let's do it.

Jen: 00:10:18

Okay, so let's power up.

Jen: 00:10:20

Let's add this to the stream.

Jen: 00:10:22

So as I said, I gave you a little foreshadowing . One of the biggest

Jen: 00:10:29

problems that many small business owners have is they are not planning

Jen: 00:10:34

for their success, or they take on projects that are maybe not the best

Jen: 00:10:40

fit for what it is that you want to do, what your biggest purpose is, what your

Jen: 00:10:47

mission is, your biggest business goals.

Jen: 00:10:49

So remember, one of the things we've talked about over and

Jen: 00:10:51

over again is your marketing.

Jen: 00:10:54

Needs to be tied to your biggest business goals.

Jen: 00:10:56

So one of the ways you can drift is if your marketing on social

Jen: 00:10:59

media and stuff isn't talking about what you do every day, right?

Jen: 00:11:02

The other way you can really drift and sometimes you don't see how far you've

Jen: 00:11:07

drifted from your purpose or your biggest business mission is you take on

Jen: 00:11:12

a project that just sounds really cool.

Jen: 00:11:14

And it takes you away and then you start marketing it and you're like, Wait,

Jen: 00:11:18

now how come nobody knows what I do?

Jen: 00:11:21

living, so one of the things that I thought would be useful to talk about

Jen: 00:11:25

are the four strategic questions to ask.

Jen: 00:11:28

Yourself and your business before starting something new.

Jen: 00:11:32

And what this means is you can really plan your success.

Jen: 00:11:35

I love this because I studied it in graduate school, a and I used it

Jen: 00:11:40

a lot on large projects at the city of Portland and some other places.

Jen: 00:11:45

Be and see the most powerful reason to do it, to go through these questions

Jen: 00:11:51

as a small business owner, as a solo printer, as a content creator, is,

Jen: 00:11:55

it is a great way to say yes or no before you spend any money or any time

Jen: 00:12:02

if you go through these questions.

Jen: 00:12:03

So let's just start with the first question and the top first question.

Jen: 00:12:09

That's I think, the most important because this is really the place.

Jen: 00:12:12

Where you can say yes or no.

Jen: 00:12:17

So the first question is what are we trying to accomplish and why?

Jen: 00:12:23

So this would be like if I said to Shelley, Hey, let's start a pool company.

Jen: 00:12:28

Then Shelley could be like, Why?

Shelley: 00:12:33

She said, Where

Jen: 00:12:34

are you going with this?

Jen: 00:12:34

The pool company.

Jen: 00:12:35

You're a marketer.

Jen: 00:12:37

I'm a livestream coach.

Jen: 00:12:39

Why would we start a pool company?

Jen: 00:12:40

Shell.

Jen: 00:12:42

Because it would be really cool.

Jen: 00:12:44

Oh.

Jen: 00:12:44

Cause I would feel like swimming, , , and so that's like really extreme, right?

Jen: 00:12:48

And you're kinda like, that is not at all what I do.

Jen: 00:12:50

There's no reason that I would do that.

Jen: 00:12:52

But there are opportunities that come in all the time that are not

Jen: 00:13:00

clearly aligned with what you do.

Jen: 00:13:03

that people.

Jen: 00:13:05

The risk we run, and you see this happen with people who do interview

Jen: 00:13:11

shows on podcasts that don't constantly remind people about what they do.

Jen: 00:13:18

And I say this to someone with experience.

Jen: 00:13:21

I would interview people on my show.

Jen: 00:13:25

And people are like, Jen, you're such a great interviewer.

Jen: 00:13:27

And I'm like, , you dunno what I do for a living.

Jen: 00:13:31

yeah.

Jen: 00:13:31

And so that's the thing, like when you come up with something

Jen: 00:13:34

and you're passionate about it, but you're also running a

Jen: 00:13:37

business like you're higher, why?

Jen: 00:13:40

And I was okay with interviewing people and like that whole

Jen: 00:13:44

process for a while because my biggest goal in starting the show.

Jen: 00:13:49

Two, three years ago was to become a better public speaker.

Jen: 00:13:54

So it was okay and to make connection, like those were like my two goals, right?

Jen: 00:13:58

. So if that's what you're trying to accomplish and why you're starting

Jen: 00:14:01

something, just be very clear that those are the things that you're

Jen: 00:14:04

trying to accomplish, and that's fine.

Jen: 00:14:07

And that's the thing.

Jen: 00:14:08

When I was thinking about the summit and bringing everybody together,

Jen: 00:14:10

it was I am not an event planner.

Jen: 00:14:13

, I would be spending a lot of time and resources promoting something when

Jen: 00:14:18

those resources are better spent.

Jen: 00:14:20

Attracting new clients and bringing people in, organizing workflows,

Jen: 00:14:24

getting, doing all of these different things for me right now in my business.

Jen: 00:14:29

But sometimes we have to pitch the idea to somebody else and they remind

Jen: 00:14:33

you, like, Why are we doing this?

Jen: 00:14:34

I'm telling you, because we communicate about things and I'm

Jen: 00:14:37

telling the audience because they're, they have ideas all the time.

Jen: 00:14:41

It's, remember that not every idea is a good.

Jen: 00:14:44

And that you need to talk to other people because here I am, somebody

Jen: 00:14:48

saying, Here's how you plan your success.

Jen: 00:14:50

And oh, by the way, I get drawn away too.

Jen: 00:14:53

Yeah, Because oftentimes as small business owners or solopreneurs or

Jen: 00:14:58

freelancers, we get pulled away or pulled in many different directions.

Jen: 00:15:02

So that's why this question is so important and why it's important to

Jen: 00:15:05

also talk and communicate with others.

Jen: 00:15:08

So what are we trying to accomplish and why?

Jen: 00:15:12

A few years ago, I was a guest on a podcast, and it was so funny, like in

Jen: 00:15:15

the middle of the interview, I came up with this concept, and the reason why

Jen: 00:15:20

you always wanna be mission aligned and really super clear about what

Jen: 00:15:24

you're trying to accomplish is you don't want to climb the wrong mountain.

Jen: 00:15:31

It's really easy for you to drift away from your ultimate

Jen: 00:15:34

mission and your biggest goals.

Jen: 00:15:36

One day look back and go, Wait, that was what I really wanted to do.

Jen: 00:15:41

That was my higher purpose.

Jen: 00:15:42

That is who I am than what I do.

Jen: 00:15:44

Why am I standing over here on this other mountain?

Jen: 00:15:49

That doesn't make any sense to me.

Jen: 00:15:51

. Yeah, you wanna climb the right mountain because entrepreneurship is hard.

Jen: 00:15:55

So you wanna be always like doing the thing that makes the most sense for.

Jen: 00:16:01

That should hopefully ring true on like, why, what are we

Jen: 00:16:05

trying to accomplish and why?

Jen: 00:16:07

Why are you motivated?

Jen: 00:16:08

Yeah.

Jen: 00:16:09

And

Shelley: 00:16:09

sometimes it's at different levels of the funnel, right?

Shelley: 00:16:11

So you might be saying, I want brand awareness, or I want I want to

Shelley: 00:16:15

generate leads, or I want conversions, or I want, to satisfy my customers.

Shelley: 00:16:20

Whatever it is, it's gotta fit in your funnel somewhere.

Jen: 00:16:24

Yeah.

Jen: 00:16:25

Especially when you're taking on a new project.

Jen: 00:16:27

You always wanna be very clear about what the bigger goal is.

Jen: 00:16:32

So this is bigger stuff, like for me, starting the podcast,

Jen: 00:16:36

my bigger goal was I want to be teaching, I want to be on stages.

Jen: 00:16:40

I want to be speaking to groups.

Jen: 00:16:42

And guess what?

Jen: 00:16:43

I am now doing that . And a lot of it is because I practiced by being on other

Jen: 00:16:50

people's shows, by having my own shows.

Jen: 00:16:51

So in a way I can be like, Check, which takes us into question number two.

Jen: 00:16:58

How will we measure success?

Jen: 00:17:00

How do we know when we're there?

Jen: 00:17:04

What is there?

Shelley: 00:17:08

and it's for each individual project has its own measure of success.

Shelley: 00:17:12

So yeah, for my YouTube channel, I might be trying to get to 500.

Shelley: 00:17:16

That would be success.

Shelley: 00:17:18

But what campaign am I installing in order to make that happen?

Shelley: 00:17:22

That's where we're at right here.

Shelley: 00:17:24

I started restarted my Shelley Carney livestream coach podcast and

Shelley: 00:17:29

YouTube videos in order to try to get over 500 on my YouTube channel.

Shelley: 00:17:35

And I'll know when I get there when I hit that number.

Shelley: 00:17:38

So that's success for that particular campaign, but it's not.

Shelley: 00:17:43

Overall, my one, defining goal is to get to 500 on my YouTube channel.

Shelley: 00:17:48

That's just one small thing,

Jen: 00:17:51

right?

Jen: 00:17:51

So for example, we're talking about Shelley Carney live coach,

Jen: 00:17:56

and you're doing like live streams and you have a podcast.

Jen: 00:17:59

I would hope that the broader, bigger goal measure of success is not just

Jen: 00:18:04

subscribers, but some sort of payment.

Jen: 00:18:09

Whether it's clients or people taking your courses or both, or some sort

Jen: 00:18:16

of timeline that you have I'm gonna reach 500 subscribers and my goal is

Jen: 00:18:21

to have a milestone at each point.

Jen: 00:18:24

It might be I wanna generate revenue.

Jen: 00:18:26

I want this project to be successful.

Jen: 00:18:28

I'm going to define success by attracting, three new con, three new clients.

Jen: 00:18:35

X number of days, whatever is reasonable, and that's the thing.

Jen: 00:18:39

The point is you need to have deadlines and finances tied to what success is.

Jen: 00:18:48

If you don't, how do you know when you get there?

Jen: 00:18:52

It can be demoralizing if the goals are too big.

Jen: 00:18:56

It can also be demoralizing when you're like I don't know if I've done

Jen: 00:18:59

it . I don't even know what it is.

Shelley: 00:19:02

And somebody might have to point out to look, you were

Shelley: 00:19:04

at 470 and now you're at 500.

Shelley: 00:19:06

So you've done something, you've grown a little bit.

Shelley: 00:19:09

Yeah.

Shelley: 00:19:09

Unless you have that 500 goal, you're like, Oh, I guess I got there.

Shelley: 00:19:14

. And that's,

Jen: 00:19:14

and that's the thing, like you need to measure success.

Jen: 00:19:17

You need, it needs to be incremental.

Jen: 00:19:19

And it, like you're, because you have experience, you're not

Jen: 00:19:22

gonna get 500 subscribers in a.

Jen: 00:19:25

It's going to take time, but if you don't have experience, you

Jen: 00:19:29

need to set something reasonable.

Jen: 00:19:31

It's like people who are like I'm gonna make a million dollars in a year.

Jen: 00:19:33

How much are you making now?

Jen: 00:19:34

10,000.

Shelley: 00:19:34

That's

Jen: 00:19:35

a big jump We need something in the interim so that we feel successful

Jen: 00:19:39

along the way, otherwise we give up.

Jen: 00:19:41

Yeah.

Jen: 00:19:41

But we also need to define success so that we know when we get there

Jen: 00:19:45

so we can move on to the next.

Jen: 00:19:48

We also need to have, know what success looks like, so we know how to

Jen: 00:19:52

market it , because then we know how to, what buttons to push that will

Jen: 00:19:59

help us reach that ultimate goal.

Jen: 00:20:02

So this is the beginning of making our dreams actionable.

Jen: 00:20:08

If you think about it like that, we have this big fuzzy goal or this big

Jen: 00:20:12

goal of what we wanna accomplish.

Jen: 00:20:14

We need actions that help us understand when we've achieved that big goal.

Jen: 00:20:19

So part of that is to start clearly defining it, and we do that in part so

Jen: 00:20:25

that we know when we need to set another goal or what the next success looks like.

Jen: 00:20:30

Yeah.

Jen: 00:20:32

I don't feel, Are you buying it?

Shelley: 00:20:33

yeah, and it is like there, it's like I said, there.

Shelley: 00:20:37

We're talking about when you're starting something new.

Shelley: 00:20:40

So if it's a campaign of course when you have a whole new bus, a

Shelley: 00:20:42

whole business, you've gotta have a whole set of goals for that business

Shelley: 00:20:46

that cover each aspect of it.

Shelley: 00:20:48

But we're specifically trying to focus here on new things, like a new program,

Shelley: 00:20:52

a new product, a new service, and a campaign that would fit into that.

Shelley: 00:20:57

And then how do you know when you've gotten success out of that campaign?

Shelley: 00:21:01

In.

Shelley: 00:21:02

Whether it works or not, you're gonna be learning something.

Shelley: 00:21:05

This can a campaign works or it doesn't.

Shelley: 00:21:08

So I abandon it and I try something different.

Shelley: 00:21:10

But each campaign, you've gotta have a reason to do it.

Shelley: 00:21:13

You can't just say, Oh, I wanna do a podcast because podcasting looks

Shelley: 00:21:16

fun and you try it and it's not as much fun as you thought it would be.

Shelley: 00:21:20

then you're like, Why did I even do this?

Shelley: 00:21:22

You have got to have reasons and goals with.

Shelley: 00:21:27

Campaign that you're doing?

Jen: 00:21:28

Part of it, I'm gonna point so that I know , part of it is, we've talked about

Jen: 00:21:32

this before, is you have to have patience.

Jen: 00:21:35

You can't have Marketing Omo, fear of missing out.

Jen: 00:21:39

You can't think everything's gonna happen really quick.

Jen: 00:21:41

You can't just jump on the next thing.

Jen: 00:21:43

Part of this is so that you.

Jen: 00:21:45

Get grounded in what you're trying to accomplish, what success

Jen: 00:21:48

looks and something reasonable around how long it's gonna take.

Jen: 00:21:51

If you're starting a podcast, if you're doing YouTube, these

Jen: 00:21:54

things don't happen overnight.

Jen: 00:21:58

, you need to talk to some people.

Jen: 00:22:00

You need to set up reasonable timelines.

Jen: 00:22:02

Otherwise, you're right.

Jen: 00:22:03

You're gonna just be like, this isn't fun.

Jen: 00:22:05

I'm speaking into the void, And so in order to avoid.

Jen: 00:22:10

Feeling that way.

Jen: 00:22:12

That's why the goals need to be reasonable and you might need to

Jen: 00:22:14

talk to somebody else about it.

Jen: 00:22:16

The point is to really take your dream and start to think about the infrastructure

Jen: 00:22:23

that goes under that when you start something new and to really understand

Jen: 00:22:28

if what it's gonna take to accomplish.

Jen: 00:22:32

What you would like to accomplish if that is aligned with you, with your company,

Jen: 00:22:37

with everything that you are trying to build with your deepest desires for your

Jen: 00:22:43

company, is if we decided to start a pool company, then we would just have to scrap

Jen: 00:22:48

what everything else that we're doing and we would have to go all in on that.

Jen: 00:22:52

Yeah.

Jen: 00:22:53

So sometimes when you look at Can I really go all in?

Jen: 00:22:57

That's when you start to see Oh, I'm really like drifting away

Jen: 00:23:00

from my like higher purpose.

Jen: 00:23:04

and that's why like for you to do Shelley Carney livestream coach, it's so aligned

Jen: 00:23:10

because it's who you are and what you do.

Jen: 00:23:13

Third

Shelley: 00:23:14

personal brand, which is one of my goals with it.

Jen: 00:23:16

Yeah, exactly.

Jen: 00:23:17

Great.

Jen: 00:23:17

Yeah.

Jen: 00:23:17

But oftentimes we get asked to do things.

Jen: 00:23:20

It would be like What was the name of the organization that you're creating?

Jen: 00:23:24

The, It's called Info Stack.

Jen: 00:23:27

Yeah, Info Stack.

Jen: 00:23:28

If they were like, Shelley why don't you share about.

Jen: 00:23:33

I don't know.

Jen: 00:23:34

I'm trying to think of something else really off the wall.

Jen: 00:23:36

Why don't you create a course about recycling?

Jen: 00:23:37

You'd probably be like, What , This doesn't make any sense.

Jen: 00:23:41

Why would I do that?

Jen: 00:23:42

I have no interest in that.

Jen: 00:23:43

I'm no interest in that.

Jen: 00:23:44

And so it's easy to do what?

Jen: 00:23:48

It's really off the wall.

Jen: 00:23:49

It's harder to do when it's maybe about, how do I create, can you do something

Jen: 00:23:55

about TikTok and short form video?

Jen: 00:23:57

That's not really what you do, right?

Jen: 00:23:59

That's a whole different animal.

Jen: 00:24:01

So like you might be inclined to be like, Yeah, but I could really get a lot of

Jen: 00:24:04

email subscribers if I do that, right?

Jen: 00:24:07

If I join this, if I do info stack and I did something about TikTok, but then

Jen: 00:24:12

you would get subscribers and people who are expecting you to talk about

Jen: 00:24:16

TikTok all the time, because that's the course that you prepared for.

Jen: 00:24:20

Yeah.

Jen: 00:24:21

Does that make maybe more sense?

Jen: 00:24:22

So the off the wall stuff, you can just go, Eh, that doesn't make any sense.

Jen: 00:24:26

When it starts to get close.

Jen: 00:24:27

Like TikTok is still video, you do YouTube.

Jen: 00:24:31

The alert of all the potential clients and subscribers Yeah.

Jen: 00:24:36

Can really draw you in.

Jen: 00:24:39

Oh sure.

Jen: 00:24:39

It

Shelley: 00:24:39

would be like if somebody came to me and Toby and said, Oh, we

Shelley: 00:24:42

want you to do a commercial for us.

Shelley: 00:24:44

And it's Oh, we used to that, but we're not really doing that anymore.

Shelley: 00:24:48

And yeah, it would be hard to turn it down if it was good money.

Shelley: 00:24:51

But it isn't in alignment with what we're doing right now.

Jen: 00:24:54

Absolutely.

Jen: 00:24:56

Yeah.

Jen: 00:24:56

Absolutely.

Jen: 00:24:57

So say that you're like, Okay, this is totally on purpose.

Jen: 00:25:00

It's aligned with my mission.

Jen: 00:25:02

I know what success looks like.

Jen: 00:25:05

Then we move on to the third question, which is what other conditions must exist?

Jen: 00:25:11

Another way of looking at that is what assumptions am I making to reach my goals?

Jen: 00:25:16

Another way to look at this is what could possibly go wrong, , before I get there.

Jen: 00:25:22

And so the way to look at.

Jen: 00:25:26

Because Shelley looked at this question and was like, I don't know

Jen: 00:25:28

what that means, . Is that fair?

Jen: 00:25:30

That was,

Shelley: 00:25:31

Yes.

Shelley: 00:25:32

I asked.

Shelley: 00:25:33

I asked, What did that mean?

Jen: 00:25:34

Yeah.

Jen: 00:25:34

What other conditions must exist?

Jen: 00:25:36

when we go live, or when you as a business owner giving a presentation

Jen: 00:25:42

in Zoom, meeting with clients, You are making a lot of assumptions,

Jen: 00:25:48

so walking into this today, I, this morning was a little late getting

Jen: 00:25:53

my stuff together, but I'm assuming that when I go to stream yard.com.

Jen: 00:25:59

It's there.

Jen: 00:26:00

I can log into it.

Jen: 00:26:02

I'm assuming that the lights and the electricity here is gonna work.

Jen: 00:26:07

And we have had a show where that did not work.

Jen: 00:26:10

, That's right.

Jen: 00:26:11

Five seconds before the show went live.

Jen: 00:26:12

I had a, There was.

Jen: 00:26:14

Actually

Shelley: 00:26:15

was in the middle of the show, or right after about a minute

Shelley: 00:26:17

we'd gone into it about a minute.

Shelley: 00:26:18

And then suddenly you had a

Jen: 00:26:19

power outage.

Jen: 00:26:20

Oh, that's right.

Jen: 00:26:21

Yeah.

Jen: 00:26:21

Cause I loose in place where the transformers below, sometimes we get

Jen: 00:26:24

these blips, and I think Shelley was in here tap dancing, figure how, come

Shelley: 00:26:29

back.

Shelley: 00:26:29

Is this a situation where I keep going or do we just stop and start over sometime?

Jen: 00:26:34

Yeah.

Jen: 00:26:35

So yeah, so that happens.

Jen: 00:26:37

So we made an assumption that the power was gonna work, the

Jen: 00:26:40

computers were gonna work.

Jen: 00:26:41

Cause we also had an episode, I think where the computer went down, didn't we?

Jen: 00:26:45

Where Toby's computer went.

Jen: 00:26:47

Yeah.

Jen: 00:26:47

And because that happens.

Jen: 00:26:49

Sorry, Toby.

Jen: 00:26:50

Feel better.

Jen: 00:26:51

Your computer's.

Jen: 00:26:51

Okay.

Jen: 00:26:52

Don't worry about it.

Jen: 00:26:53

But all of which is to say you're making all of these assumptions all the

Jen: 00:26:56

time that everything is gonna be okay.

Jen: 00:27:00

A lot of people get freaked out when you start to think about risk.

Jen: 00:27:04

What's the risk?

Jen: 00:27:05

What's the risk of me doing this project?

Jen: 00:27:07

What could possibly go wrong?

Jen: 00:27:09

and I don't know about you, but I know that when I plan

Jen: 00:27:13

for what if things go wrong?

Jen: 00:27:15

Typically things don't go wrong.

Jen: 00:27:18

. How many times have you planned a party and you're like, what about this, and

Jen: 00:27:20

what about this and what about this?

Jen: 00:27:21

, Shelley: having a strong support system

Jen: 00:27:26

go wrong or so that things don't go wrong.

Jen: 00:27:29

If you're putting on an event and you, it's just you, a

Jen: 00:27:33

lot more things can go wrong.

Jen: 00:27:34

But if you have a team, a strong team, and everybody fills in those gaps for each

Jen: 00:27:38

other, Things are less likely to go wrong, that can't be supported by somebody else.

Jen: 00:27:44

So yeah.

Jen: 00:27:44

Thinking of those things that you need in advance to support

Jen: 00:27:49

what you're trying to accomplish.

Jen: 00:27:51

Absolutely.

Jen: 00:27:51

That's exactly what I'm talking about.

Jen: 00:27:53

Yeah, because then when things go sideways, which happens,

Jen: 00:28:00

You have thought about it.

Jen: 00:28:02

, you're not caught flatfooted or not as flatfooted.

Jen: 00:28:05

So a lot of people who resist the idea to really consider everything, and what

Jen: 00:28:12

if I don't reach my goal or my dream?

Jen: 00:28:14

if you think about it, then you have actually started taking steps to what we

Jen: 00:28:19

call mitigating risk or taking steps to go, Oh no, I already thought about this.

Jen: 00:28:24

Here's what we're gonna do.

Jen: 00:28:26

. That's a much more powerful position to be in than, Holy

Jen: 00:28:32

crap, what just happened, . Yeah.

Jen: 00:28:35

Yeah.

Jen: 00:28:35

Which is scary.

Jen: 00:28:37

It's super scary.

Jen: 00:28:38

Yeah.

Jen: 00:28:39

So what is it about this new thing that you wanna do?

Jen: 00:28:43

If it's not gonna go exactly like you would like it to, or like you had planned?

Jen: 00:28:49

What could possibly go wrong and what am I gonna do before it happens to make sure.

Jen: 00:28:53

Now, this can also be things like if you were talking about a marketing campaign

Jen: 00:28:57

or something like that, where you can be like, Okay, I am assuming that it's

Jen: 00:29:02

gonna cost this much to run an ad.

Jen: 00:29:05

What happens if it costs more?

Jen: 00:29:07

Am I willing to pay more for it?

Jen: 00:29:09

Am I willing to not?

Jen: 00:29:11

Are there other ways that I can market?

Jen: 00:29:14

That are more cost effective.

Jen: 00:29:16

If I learned that my assumption about how much this is gonna cost me goes wrong.

Jen: 00:29:22

Another assumption that people make is about time.

Jen: 00:29:26

Time is money.

Jen: 00:29:27

If you need people to support you, that's something that you

Jen: 00:29:30

can plan for ahead of time.

Jen: 00:29:32

I am assuming that rebuilding my website is super easy and gonna take two hours.

Shelley: 00:29:39

Wrong.

Shelley: 00:29:39

Better than that, Jen.

Shelley: 00:29:41

Wrong.

Shelley: 00:29:42

That's

Jen: 00:29:42

wrong.

Jen: 00:29:43

as someone who knows how to do it and has helped people with that.

Jen: 00:29:47

No.

Jen: 00:29:48

You also know that when you are involving other people in whatever it is that you

Jen: 00:29:53

are doing, you can't assume that they're sitting around waiting to help you.

Jen: 00:29:58

You have to realize that they have other things.

Jen: 00:30:03

They need to schedule you in.

Jen: 00:30:05

That's why we plan things like small business Saturday in

Jen: 00:30:09

October, instead of November.

Jen: 00:30:12

So yeah, our campaigns start running.

Jen: 00:30:15

We have everything set up.

Jen: 00:30:16

It's it becomes as easy as it's time to launch.

Jen: 00:30:20

I've thought about everything.

Jen: 00:30:21

Somebody's helped me, somebody supported me.

Jen: 00:30:24

It's easy to launch.

Jen: 00:30:25

What other conditions must exist?

Jen: 00:30:27

What could possibly go wrong?

Jen: 00:30:29

And what are you going to do about.

Jen: 00:30:31

Maybe that's what I should call this question, what could possibly go wrong

Jen: 00:30:35

and what are you going to do about it?

Shelley: 00:30:36

Yeah, I like that.

Shelley: 00:30:39

I like that.

Shelley: 00:30:40

And yeah and cultivating your support in advance.

Shelley: 00:30:43

Yeah.

Jen: 00:30:44

Oh, absolutely.

Jen: 00:30:45

Yeah.

Jen: 00:30:46

The other thing that you're doing here, when you think about what other conditions

Jen: 00:30:49

must exist, is you have to consider.

Jen: 00:30:52

External disruptors.

Jen: 00:30:54

So we talked about it to an extent with the power could

Jen: 00:30:57

go out, equipment could fail.

Jen: 00:30:59

It also means like what's your competition doing and how can

Jen: 00:31:04

they upset the apple cart?

Jen: 00:31:07

So there are things that could happen that you start to notice, like trends

Jen: 00:31:12

that could be happening, changes shifts.

Jen: 00:31:16

Other companies, competitors that could.

Jen: 00:31:20

Disrupt what's happening, what assumptions that you're making.

Jen: 00:31:23

And that's why I don't like to focus or have my clients focus too

Jen: 00:31:28

much on competitors cuz when we compare, we start to get, it gets

Jen: 00:31:32

on our head sometimes a little bit.

Jen: 00:31:34

But we do need to have that kind of awareness.

Jen: 00:31:36

We need to understand our own industries, we need to understand the

Jen: 00:31:39

landscape of what's going on out there.

Jen: 00:31:42

And that also helps us think about our goals and think about

Jen: 00:31:46

what it is we're trying to do.

Jen: 00:31:47

In a more holistic way.

Shelley: 00:31:53

So it's an opportunities and threats a thing.

Shelley: 00:31:56

Yeah.

Shelley: 00:31:58

. Jen: Yeah.

Shelley: 00:31:58

This is like part risk analysis, part SWAT analysis.

Shelley: 00:32:02

Yeah.

Shelley: 00:32:02

Strengths, weaknesses, opportunities and threats.

Shelley: 00:32:05

What could possibly go wrong and what am I gonna do about it?

Shelley: 00:32:09

, oftentimes people don't think about these things.

Shelley: 00:32:11

Yeah.

Shelley: 00:32:12

Oh yeah.

Shelley: 00:32:12

Because we got our rose colored glasses on because we're excited to go swimming,

Shelley: 00:32:15

so we wanna start a pool company.

Shelley: 00:32:20

Let's dive in.

Jen: 00:32:24

So then the last question is the one that most people just go to immediately,

Jen: 00:32:30

like it's I wanna start a pool company.

Jen: 00:32:32

How are we gonna do it?

Jen: 00:32:34

Yep.

Jen: 00:32:34

They skip over those middle two, right?

Jen: 00:32:38

They aren't even really thinking about what are we trying to accomplish and why?

Jen: 00:32:41

It's we're gonna do this thing.

Jen: 00:32:43

How are we gonna do it?

Jen: 00:32:44

So how are we gonna get there?

Jen: 00:32:46

That's the last question.

Jen: 00:32:47

Those are the nitty gritty, step by step details.

Jen: 00:32:49

This is where tech lives, this is where our checklists live, all of that.

Jen: 00:32:55

How am I gonna do it?

Jen: 00:32:56

What am I gonna do every day, every week, every month, every year to

Jen: 00:33:00

make sure that I am planning my.

Jen: 00:33:02

Yes.

Jen: 00:33:03

And what happens is it's easy to go from, I'm gonna do this

Jen: 00:33:06

thing, how am I gonna get there?

Jen: 00:33:08

And then you skip everything else and you're like, What the heck did I just do?

Jen: 00:33:20

So that, are you still there, Kelly?

Jen: 00:33:25

? Shelley: How do we get there?

Jen: 00:33:26

Is my favorite.

Jen: 00:33:26

People always wanna know how, okay, how, why, and how they

Jen: 00:33:31

forget about the what and why.

Jen: 00:33:33

Why would we wanna do this?

Jen: 00:33:37

, gotta figure that out first.

Jen: 00:33:39

How is

Shelley: 00:33:39

good?

Shelley: 00:33:40

How is how tos, education information, All the details, all the numbers,

Shelley: 00:33:46

all the, step by step action plan.

Shelley: 00:33:48

We wanna.

Shelley: 00:33:49

We wanna get started.

Shelley: 00:33:50

Let's get started.

Shelley: 00:33:51

But yeah, there's some thinking to do first.

Jen: 00:33:54

Yeah.

Jen: 00:33:54

It just needs to be tied to something.

Jen: 00:33:57

You have to tether those tasks to something bigger because otherwise it's

Jen: 00:34:03

easy to get, keep your head down and do things and then you can't tell if it's

Jen: 00:34:09

really gonna get you what you ultimately,

Shelley: 00:34:13

That's right.

Shelley: 00:34:13

And once you've made up your mind to do something, it's hard to change

Shelley: 00:34:17

it again because conservation of energy, our brain is make the decision

Shelley: 00:34:20

once and then keep working at it.

Shelley: 00:34:22

You wanna make those decisions consciously and you wanna make good ones

Shelley: 00:34:26

so that you're doing the work that's going to get you where you wanna go.

Jen: 00:34:32

The end, that's the end of our training right there, . That's it.

Jen: 00:34:35

Absolutely.

Jen: 00:34:37

All right, so if you want to, if you know that you wanna create content and

Jen: 00:34:43

you know this is, that was fine, , you know that you wanna create content and

Jen: 00:34:47

it is really a big part of your broader goal, I highly encourage you to download

Jen: 00:34:52

the content consistency framework and schedule that Shelley has put together.

Jen: 00:34:56

That is an excellent tool that will help you reach some of

Jen: 00:35:00

your bigger content goals.

Jen: 00:35:04

If you like trainings like this and you want to know a little bit

Jen: 00:35:09

more about how to look at your own marketing and maybe figure out

Jen: 00:35:16

exactly how your goals are being.

Jen: 00:35:19

Done , how?

Jen: 00:35:21

How much , I don't have any words left.

Jen: 00:35:23

I've lost them all.

Jen: 00:35:26

, I have a free marketing as self-assessment that you can take.

Jen: 00:35:29

That is at send fox.com/wcb.

Jen: 00:35:33

That's for Women Conquer Business.

Jen: 00:35:35

And you can go through your marketing, see how you're tracking, maybe

Jen: 00:35:39

think a little about how this ties into your bigger business goals.

Jen: 00:35:43

And that is the end of our.

Jen: 00:35:48

Yay.

Shelley: 00:35:48

I had to, I had a little story I wanted to tell you.

Shelley: 00:35:50

It fit in with another show I was doing maybe it'll fit here as well.

Shelley: 00:35:54

When I was in film technology class one of the things that we did was we worked on.

Shelley: 00:36:01

Projects for everybody.

Shelley: 00:36:02

If everybody had a project, we work on it just to learn, right?

Shelley: 00:36:05

And as we were doing this, sometimes things would go wrong, The audio would

Shelley: 00:36:10

be wrong have problems, or there would be plane overhead and cause a problem with

Shelley: 00:36:14

the audio or maybe the video, something wasn't quite right with the video.

Shelley: 00:36:18

And the joke, the joke was, fix it in post which means now it's the editor's problem.

Shelley: 00:36:26

And if you are doing Your own production.

Shelley: 00:36:30

You are the editor.

Shelley: 00:36:31

So do yourself a favor, fix it in pre-production through planning and having

Shelley: 00:36:38

those, that support system and having that knowledge and skills in place, or

Shelley: 00:36:42

getting somebody to help you who has that knowledge and those skills to make

Shelley: 00:36:46

those things happen so that you're.

Shelley: 00:36:49

Stuck in post.

Shelley: 00:36:50

I can't tell you how many projects got stuck in post where

Shelley: 00:36:53

the editor couldn't fix it.

Shelley: 00:36:55

There was no fix , so it never finished, It never got published and distributed.

Shelley: 00:37:01

So don't do that to yourself.

Shelley: 00:37:03

Make sure that you are spending as much time in that planning and

Shelley: 00:37:07

pre-production phase as you are in production and post that is.

Shelley: 00:37:12

Process.

Shelley: 00:37:13

And the more planning and thinking ahead you can do, the more you're

Shelley: 00:37:16

gonna save yourself at English of not being able to finish the project.

Jen: 00:37:21

And like the other part of that, I know planning snore,

Jen: 00:37:24

people hate talking about planning.

Jen: 00:37:26

It saves you so much time and money.

Jen: 00:37:29

Yeah.

Jen: 00:37:30

I can't even tell you, especially if you're like, That's not a good idea.

Jen: 00:37:34

I'm not going to do it.

Jen: 00:37:36

Yeah.

Jen: 00:37:36

Think about how much anguish and time you've just saved yourself.

Jen: 00:37:39

That's.

Jen: 00:37:40

, That's the whole point.

Jen: 00:37:41

That's right.

Shelley: 00:37:42

Like when you're writing the script, Toby and I have done this.

Shelley: 00:37:44

We were writing a script for a 48 hour film and he was like, what if we

Shelley: 00:37:48

get like a police car, somebody with that, and then they pull you over and

Shelley: 00:37:51

they do this scene and it's we are not gonna be able to make that happen.

Shelley: 00:37:54

Don't even put it in the script.

Shelley: 00:37:56

Make it simpler.

Shelley: 00:37:57

So as you're writing your script, as you're planning your

Shelley: 00:38:00

pre-production stuff, That's when you have to say, Is this gonna work?

Shelley: 00:38:05

How will this work?

Shelley: 00:38:06

How will I know when it's worked?

Shelley: 00:38:08

And put that into your plan so that by the time you get to that production

Shelley: 00:38:13

and post, everything is going smoothly at that and it's, and you're doing

Shelley: 00:38:18

the way that it should be done.

Shelley: 00:38:19

If you have 48 hours to make a film, you don't have time to find somebody

Shelley: 00:38:23

with a police car in a uniform to come show up and do a scene with you.

Shelley: 00:38:28

Don't put that in your script, . Absolutely.

Jen: 00:38:31

Yeah.

Jen: 00:38:32

Absolutely.

Jen: 00:38:33

So are we ready?

Jen: 00:38:34

Speaking of script.

Jen: 00:38:36

Yay.

Jen: 00:38:36

You ready?

Jen: 00:38:37

For the tweak of the week?

Jen: 00:38:40

Tweak it up where you're gonna talk about the script,

Shelley: 00:38:43

the script.

Shelley: 00:38:45

I am going to show you what I've been working on in descript.

Shelley: 00:38:51

Share the screen.

Shelley: 00:38:53

I forgot that I was gonna show you this, so I,

Jen: 00:38:56

So for those of you who don't know, descript is at.com and it is

Jen: 00:39:03

a program that both Shelley and I use for video editing, captioning.

Jen: 00:39:09

I use it for editing the podcast because you can take audio and bring it in.

Jen: 00:39:12

You can take video and bring it in.

Jen: 00:39:14

And it looks like Shelley wants to share some new video editing and captioning.

Jen: 00:39:19

Is that what's going on?

Jen: 00:39:20

Yeah, this is a

Shelley: 00:39:21

pretty new product.

Shelley: 00:39:22

Descript is still in beta testing with it, and it can have a few glitches here

Shelley: 00:39:26

and there, so you may have to restart a few times, but it is an automatic save and

Shelley: 00:39:31

you can always do an undo if, if you have.

Shelley: 00:39:34

Something you need to undo.

Shelley: 00:39:35

They have undo and then they have automatic save.

Shelley: 00:39:38

So that's helpful.

Shelley: 00:39:39

And what you can do is you can bring in a clip of what I did was,

Shelley: 00:39:43

or I brought in a short clip of my livestream video and I captioned it.

Shelley: 00:39:50

I added in video clips.

Shelley: 00:39:53

So they have video clips that you can use.

Shelley: 00:39:56

For instance, this is a video clip that.

Shelley: 00:39:59

Have in their library that you can pull in and use and it's

Shelley: 00:40:03

pretty, pretty quick and easy.

Shelley: 00:40:06

And then of course it captions it for you.

Shelley: 00:40:08

So if you wanna put up, say I do a live stream that's 30 minutes long and

Shelley: 00:40:13

I want to put up a video that's five minutes or less, pull out a clip and.

Shelley: 00:40:19

Cut out things that I don't want in there, Put in some

Shelley: 00:40:22

video clips from their library.

Shelley: 00:40:24

And now I've got a whole new video that I can upload to my channel, which is just

Shelley: 00:40:28

focused on that one thing that I talked about during my big long live stream.

Shelley: 00:40:32

A really.

Shelley: 00:40:33

Nice way to to create video clips, d script again, it does your

Shelley: 00:40:38

transcription and so much more

Shelley: 00:40:41

So much more.

Shelley: 00:40:42

So much so

Jen: 00:40:42

this is cool.

Jen: 00:40:43

So if you hit play, what does this look like?

Jen: 00:40:46

It looks like it'll if you hit it

Shelley: 00:40:49

why consistency.

Shelley: 00:40:50

Important.

Shelley: 00:40:51

I'm gonna outline a few of the ideas about consistency that makes it so important.

Shelley: 00:40:56

Igniting the power of the compound effect.

Shelley: 00:40:59

Every little habit, every little detail.

Jen: 00:41:03

Okay, So that's pretty cool.

Jen: 00:41:04

So for those of you who are listening, Shelley was playing a

Jen: 00:41:08

part of one of her presentations.

Jen: 00:41:10

So she moved from her presentation piece to then talking about the

Jen: 00:41:16

power of doing it, and showed like four panels of somebody.

Jen: 00:41:22

Getting into the details of getting everything done.

Jen: 00:41:25

Yeah, it's pretty powerful.

Jen: 00:41:26

That's really neat.

Shelley: 00:41:27

It's pretty cool.

Shelley: 00:41:28

And if you are not a person who knows how to edit, this is a perfect

Shelley: 00:41:33

product to start with because it is, As you're editing the text, you

Shelley: 00:41:39

are also editing the audio and video automatically, so it keeps it simple for

Jen: 00:41:43

you.

Jen: 00:41:44

I love it.

Jen: 00:41:44

I tell people, if you're starting a podcast, go with the script because.

Jen: 00:41:48

If you can edit, your Google Docs or Microsoft Word, then you can

Jen: 00:41:53

edit your show and it's so easy.

Jen: 00:41:55

And it does the same thing with video.

Jen: 00:41:57

I love it.

Jen: 00:41:59

It works for me.

Jen: 00:42:00

so that's awesome.

Jen: 00:42:00

I didn't, the captioning, I've struggled with getting in captioning

Jen: 00:42:04

to work, so it looks like they've done some things to make it, They

Shelley: 00:42:07

are making a lot of changes.

Shelley: 00:42:08

So right now, again, it's in, in the story.

Shelley: 00:42:12

Format for editing video is in beta.

Shelley: 00:42:14

And they continue to get better every week.

Shelley: 00:42:18

So yeah.

Shelley: 00:42:18

Yeah, there still

Jen: 00:42:19

changes going on.

Jen: 00:42:21

That's what I've loved about script.

Jen: 00:42:22

I was an early adopter and it has consistently gotten better and better.

Jen: 00:42:26

Yeah.

Jen: 00:42:26

So that's lovely.

Jen: 00:42:27

Thank you.

Jen: 00:42:28

I'll have to look that up.

Jen: 00:42:31

Ready for inspirational nugget.

Shelley: 00:42:35

Let's do that.

Shelley: 00:42:36

So I gotta pull down my D script.

Shelley: 00:42:39

so much to do.

Shelley: 00:42:40

All right, this is Epictetus Epi once said if anyone would take two words to

Shelley: 00:42:46

heart and take pains to govern and watch over themselves by them, they will live

Shelley: 00:42:52

an impeccable and immensely tranquil.

Shelley: 00:42:55

The two words are persist and resist.

Shelley: 00:42:59

That's great advice, but what principles should determine what we persist

Shelley: 00:43:03

in and what we ought to resist?

Shelley: 00:43:06

Marcus supplies that answer, reverence and justice.

Shelley: 00:43:09

In other words, virtue.

Shelley: 00:43:11

What do my principles tell me about persisting and resisting?

Shelley: 00:43:15

I believe we persist in love and resist hate persist in doing the

Shelley: 00:43:20

things that bring me joy and resist the procrastinating, buffering

Shelley: 00:43:24

activities that keep me hiding from the world in my responsibilities.

Shelley: 00:43:28

And we persist in planning and we resist jumping into starting a pool company

Shelley: 00:43:35

when we don't know what we're doing.

Shelley: 00:43:37

, That's

Jen: 00:43:37

right.

Shelley: 00:43:41

Anything you wanna add to that, Jen?

Jen: 00:43:43

No, I totally agree.

Jen: 00:43:44

That's really great.

Shelley: 00:43:46

Anything you wanna persist in or resist this week?

Jen: 00:43:51

I'm just going to persist in getting my workflows updated and

Jen: 00:43:56

modernized and I'm hiring help with that and I'm excited about that.

Jen: 00:44:01

So gonna resist the draw of not.

Jen: 00:44:05

Getting the workflows done since I got so behind on it at one point

Jen: 00:44:10

that it's easier to just do nothing

Jen: 00:44:15

So I'm gonna resist

Shelley: 00:44:16

that.

Shelley: 00:44:16

Yeah.

Shelley: 00:44:17

All right.

Shelley: 00:44:18

And we hope that you will persist in joining us every week here on Women

Shelley: 00:44:23

Conquer Business, and subscribe.

Shelley: 00:44:26

Share this with your friends, and we'll see you again next week.

Shelley: 00:44:32

Woo.

Shelley: 00:44:35

Thank you for joining the Women Conquer Business Podcast, posted by

Shelley: 00:44:38

Shelley Carney and Jen McFarland.

Shelley: 00:44:41

Please subscribe and leave a comment or question regarding your most challenging

Shelley: 00:44:45

content creation or business problem.

Shelley: 00:44:47

Then share this podcast with family and friends.

Shelley: 00:44:50

So they can find the support they need to expand their brand and

Shelley: 00:44:53

share their message with the world.

Shelley: 00:44:56

Check the show notes for links to valuable resources and come back again next week.