If you don’t find a way to stand out, all of your growth efforts are slowed down. How can finding your X-factor and investing in branding help you with this? What's the importance of serving the interests of your team as well as your own? Why should you determine what business model suits you instead of replicating anything that seemed to work for others?

In this episode, I talk about finding your X-factor and how to stand out in the real estate market.

The X-factor is the ability to find a way to add intangible value, beyond what anyone can measure. -Lars Hedenborg

3 Things We Learned From This Episode

• Branding won’t necessarily help you get more clients instantly, but it forces you to think about what kind of audience you want to target.
• As a team leader, you serve your team. You don’t do everything for yourself, but for your team’s growth and success. When you focus only on your own needs, you end up leading a team with a broken culture.
• Your business is a representation of you and your values. While you can look at what other business owners have done, you should be careful to choose a business model that is right for you.

The X-factor is a distinction that has a big impact on the customer experience and your team culture. It could be anything from giving straightforward advice and being transparent, to an excellent work ethic, great sales skills, or a productive team. Many teams fail to differentiate themselves. As a result, they lose a lot of potential clients because the experience they provide isn’t memorable.