Welcome to Revenue Champion’s forth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s recent rebrand strategy. Alice, Liam and Fran talk through getting out of brand limbo, pre-kick off work needed for a rebrand project, learnings from Cognism’s rebrand and more.