How Brand Photographers Can Automate Their Client Experience with Holly Birch

If you're already booking the number of clients you want to work with, but it feels like you're spending so much unnecessary time behind the scenes, your systems and automations might need an update. In this episode, I sit down with Holly Birch to talk about what happened after she completely overhauled her HoneyBook workflows using automated systems.

What's especially interesting about this conversation is that Holly wasn't starting from scratch. She already had templates, proposals, email sequences, and workflows in place. But she knew her systems could be more efficient, more professional, and more scalable. A year after implementing new automations, we're looking back at what's actually changed in her business, from booking studio headshots automatically to creating a completely hands-off client experience for brand photography sessions.

We also talk about why switching CRMs isn't a decision to make lightly, how automation creates consistency, and why the ultimate goal isn't simply saving time—it's deciding what you want to do with the time you get back.

Find It Quickly

00:23 - Meet Holly

01:42 - Choosing a CRM

02:56 - Why Switching CRMs Is Hard

03:58 - Holly Before the Toolkit

06:24 - Commercial Workflow Gaps

08:25 - Brand Shoot Automation Flow

10:18 - HoneyBook Smart File Workaround

11:30 - Headshots Offer and Lead Forms

13:54 - Schedulers and Calendar Control

17:08 - Discovery Calls and Contact Paths

20:19 - Headshot Clients and Repeat Companies