Artwork for podcast Divided by Brand
How do you add personality to brand messaging?
Episode 1425th November 2022 • Divided by Brand • Daniel Ocock
00:00:00 01:09:03

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Spotlight Guest

I chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.

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Key moments:

  • From artist to copywriter - 10:50
  • What is brand messaging? - 17:40
  • What are the most common brand messaging mistakes? - 20:30
  • Where to start with personality & brand messaging - 26:50
  • 5 easy ways to add personality to your brand’s website copy - 30:12

Connect with Meghan

Linktree -

Meghans Free download – 5 easy ways to add personality to your brand’s website copy -

Meghans Website -

Boldest Brand

Beauty Pie -

Mentioned in this episode:

Monzo -

About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.



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