Artwork for podcast Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail
10th June 2019 • Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing • Copyblogger Media LLC
00:00:00 00:18:18

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Has the “influencer bubble” really burst? Maybe, but … probably not

This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail.

Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing … or just a lack of a solid business model?

In this 18-minute episode, I talk about:

  • Why more engagement wouldn’t have helped Arii move a significant number of t-shirts
  • Why building a brand wasn’t the answer, either
  • The essential business ingredient that was missing in Arii’s offer
  • Why “know, like, and trust” isn’t enough for any business
  • Why there’s no such thing as a copywriting formula that just consists of the letter A

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