In this episode, we tackle one of the most common fears coaches face when transitioning from 1:1 services to a scalable online coaching model: the loss of personal connection. If you've been hesitating to grow because you're worried about losing that close, individualized interaction with your clients, this episode is for you.

We dive deep into the surprising ways that scaling your coaching business can actually enhance your personal connection with clients. You'll learn how to leverage technology, create more targeted interactions, and build a sense of community that goes beyond the limitations of one-on-one coaching.

Here’s what you’ll discover in this episode:

1. Transforming 1:1 Calls into Impactful Interactions: Learn how to shift from routine check-ins to highly targeted, value-packed conversations that address specific client needs and roadblocks.
2. Personalized Assessments for Tailored Client Journeys: Find out how implementing personalized assessments can guide your clients to the exact support they need, maintaining a customized feel in a scalable format.
3. Building a Community of Like-Minded Learners: Discover the power of community in your coaching program. We discuss how to foster peer support, collaboration, and a shared journey that enhances client experience and connection.
4. Using Automation to Enhance Human Interaction: Explore how strategic automation can free up your time for deeper, more meaningful client interactions, making your coaching even more effective.

By the end of this episode, you’ll see that scaling doesn’t have to come at the cost of personal connection. In fact, with the right strategies, you can build even stronger relationships with your clients while growing your business.

Tune in and get ready to unlock the full potential of your coaching program—without losing the human touch that makes it special.

Ready to take action? Dive into the episode now, and let’s make scaling your coaching business an experience that feels personal, impactful, and deeply connected.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

2

: 00:00:08

Course Building Secrets Podcast.

3

: 00:00:10

Whether you're a coach or a CEO,

the success of your team and clients

4

: 00:00:14

is based on your ability to deliver

a consistent experience and guide

5

: 00:00:19

them on the fastest path to results.

6

: 00:00:22

This podcast will give you practical

real life tips that you can use today

7

: 00:00:26

to build your online experiences that

get results and create raving fans.

8

: 00:00:30

Why?

9

: 00:00:31

So you can monetize your expertise

and serve more people without adding

10

: 00:00:36

more time or team to your business.

11

: 00:00:38

If you're looking to uncover your million

dollar framework, package it and use

12

: 00:00:43

it to scale, you're in the right place.

13

: 00:00:45

Let's dive in.

14

: 00:01:00

/

Hey everybody, welcome to today's episode.

15

: 00:01:02

In this episode, I want to talk about one

of the biggest objections that people have

16

: 00:01:08

when they're going from one on one, sort

of personalized services, and coaching to

17

: 00:01:16

a more scalable online coaching model, and

that is the loss of personal connection.

18

: 00:01:23

And so I want to just talk about that

today, because that may be where you

19

: 00:01:27

are, is you really want to have a more

scalable business, you want to have

20

: 00:01:31

more control over your time, over, you

know what you're doing with various

21

: 00:01:37

customers and being able to grow your

business, but you're worried about

22

: 00:01:41

the loss of personal connection that

happens when you go from one-to-one

23

: 00:01:45

to one to many, or from one-to-one

to a more scalable Online Model.

24

: 00:01:51

And, I'm, I'm gonna tell you that

like that is a normal objection

25

: 00:01:54

that a lot of people experience

as they're going about this.

26

: 00:01:58

But one of the things that's so

fascinating about when you make this

27

: 00:02:03

transition, is that you're actually

able to personalize the experience even

28

: 00:02:08

more than you could when you were doing

one on one; coaching or consulting

29

: 00:02:13

or services or whatever you're doing.

30

: 00:02:16

And the biggest reason for that is

that you have more time because you

31

: 00:02:20

have standardized your approach.

32

: 00:02:23

You have, in most cases, sort of

organized your approach a little bit

33

: 00:02:26

more and you're able to help more people.

34

: 00:02:29

You can use technology, you can use

various approaches so that you're

35

: 00:02:35

able to personalize the experience

way more than you actually can when

36

: 00:02:39

you are maxed out and you're just

running from, from thing to thing.

37

: 00:02:44

So I want to dig into

that a little bit more.

38

: 00:02:46

To, to really outline what that's

gonna look like for you as you move

39

: 00:02:51

into a scalable business model.

40

: 00:02:54

Okay, so let's take the one-on-one

phone call as an example.

41

: 00:02:58

So often when you're doing one-on-one.

42

: 00:03:01

Or customized services for, you

know, each individual customer.

43

: 00:03:06

What happens is you have one-on-one

calls that you're having with them, and

44

: 00:03:11

the one-on-one calls are focused on.

45

: 00:03:15

You know, sort of your agenda or, or what

you want to share with them or work that

46

: 00:03:21

you're doing together, or if you're doing

done for you services you know, status

47

: 00:03:26

and questions and all the things that

are happening on sort of an ad hoc basis.

48

: 00:03:32

And what happens is when you're not

owning your methodology, when you're

49

: 00:03:37

not owning kind of the way that the

experience goes to go from you know the

50

: 00:03:43

problem that they have to the solution

that they're looking for is those one

51

: 00:03:47

on one calls tend to be a little bit

unfocused and you may have too many of

52

: 00:03:54

them you may have not enough you may be

having random conversations when you're

53

: 00:03:59

having those one on one conversations.

54

: 00:04:02

The difference when you move to a scalable

online model is that the one on one

55

: 00:04:07

conversations that you're having are

targeted in terms of what that person

56

: 00:04:12

is working on, what questions they have,

or what obstacles that they're running

57

: 00:04:16

into, instead of like, well, we're just

going to have a weekly phone conversation

58

: 00:04:21

or Zoom conversation or whatever.

59

: 00:04:23

And so it's much more personalized

to that individual and what they're

60

: 00:04:29

working on when they are immersed in

the experience that you've created

61

: 00:04:35

online, so that when you are having one

on one conversations, it's not like,

62

: 00:04:39

oh yeah, I want you to do this work,

or I want this to happen, or We need

63

: 00:04:43

to have a big conversation about this.

64

: 00:04:45

It is literally they come in, they ask

their question, you are able to give

65

: 00:04:49

them an answer as an expert, and then

they're able to continue moving forward.

66

: 00:04:54

So it's much actually more personalized,

it's more focused, and it takes the onus

67

: 00:04:59

off of you having to prepare something

Because, because it's your expertise, if

68

: 00:05:05

they're asking you a question or they're

running into a roadblock or an obstacle,

69

: 00:05:08

you're able to quickly help them jump

over that instead of preparing and doing

70

: 00:05:13

all the things and creating things and,

and all the things that happen when

71

: 00:05:18

it's a one on one customized solution.

72

: 00:05:21

So that is one example is just that

one on one call starts to change

73

: 00:05:27

where it is much more targeted.

74

: 00:05:30

It is created and scheduled when

it's needed, not all the time, right?

75

: 00:05:38

So that frees up your calendar.

76

: 00:05:40

And you can anticipate a lot of the

challenges and questions and all the

77

: 00:05:44

things that they're going to have and

put that into your scalable solution so

78

: 00:05:49

that they may not even need to have that

time with you because you have already

79

: 00:05:55

created the answer for them within the

experience that you have put together.

80

: 00:05:59

The next example is being able to create

a personalized assessment that helps

81

: 00:06:06

somebody get exactly what they need so

they're starting at the right place.

82

: 00:06:11

So to me that's one of the biggest reasons

why we work with people one on one is

83

: 00:06:17

because either we have a belief or they

have a belief that They need a customized

84

: 00:06:23

solution and when we think that way, what

happens is then we provide them with a

85

: 00:06:29

customized solution, which means that

we would have, you know, 10, customers

86

: 00:06:35

Coming in our business and each one

thinks that they need a custom solution.

87

: 00:06:43

And here's the challenge is that

first of all, if you are an expert,

88

: 00:06:48

which is, you know, you have created

a business based on your expertise.

89

: 00:06:52

So I'm going to assume that

you feel like you're an expert.

90

: 00:06:55

If you are an expert, you have a

certain way that you know that you

91

: 00:07:01

can get your customers results.

92

: 00:07:03

If you don't, that is the

very first place to start.

93

: 00:07:06

But here's the reality is that, and,

I can say this based on my years of

94

: 00:07:11

experience, is that the minute that I

go away from my sort of unique approach

95

: 00:07:18

or methodology that I take somebody on

to go from the problem to the solution.

96

: 00:07:23

And and I let the client sort

of, you know, dictate the, the

97

: 00:07:27

direction that we're going in.

98

: 00:07:29

They don't get results.

99

: 00:07:30

And so as the leader, as the person who

is that they are hiring, they're trusting

100

: 00:07:37

to help them, your responsibility is to

give them the fastest path to results,

101

: 00:07:43

which means you need to own that path.

102

: 00:07:47

You need to take each and every

one of your clients on that path.

103

: 00:07:51

It is a disservice to your clients if

you let them take you off track, right?

104

: 00:07:59

But that's what happens so often when

we're working with one on one clients

105

: 00:08:03

is that, you know, this is customized

or this is different or this approach is

106

: 00:08:07

the way that they want it because they

feel like it is something that they need.

107

: 00:08:13

But they're actually hiring you

for support and help to get to

108

: 00:08:18

the fastest path to results.

109

: 00:08:20

And in my opinion, it's

your job to give it to them.

110

: 00:08:23

And so by structuring what you

do, and I don't care if it's how

111

: 00:08:29

you're showing up with people.

112

: 00:08:30

One-on-one, or you're building an

online business, your job is to provide

113

: 00:08:36

them that fastest path to results.

114

: 00:08:39

The more you own that, the more you

can actually then create standardized

115

: 00:08:46

tools and resources and training to

help them get through the path that you

116

: 00:08:54

are that you know will work right to

help them go from point A to point B.

117

: 00:08:59

And the magic that you sprinkle on top of

that is that your ability to help them get

118

: 00:09:07

over roadblocks and hurdles and obstacles

and all the crap that's going to happen as

119

: 00:09:12

they start going on that journey, right?

120

: 00:09:16

Because that's why people can't do

it by themselves, is because there's

121

: 00:09:21

all this sort of stuff in the way.

122

: 00:09:24

Your job is to be a stuff Slayer, right?

123

: 00:09:28

Like, and, and help them

get over those obstacles.

124

: 00:09:30

They're not hiring you, so, so

they can take you on a tangent.

125

: 00:09:34

It's like if you were to go

to the doctor's office and

126

: 00:09:36

be like, oh, my elbow hurts.

127

: 00:09:38

And and they're like, oh, it's

because you have X, Y, and Z.

128

: 00:09:42

And you're like, oh no, I'm sorry.

129

: 00:09:43

Like, I did a little research

and I feel like it's, you know.

130

: 00:09:46

a and c and d and you're as a physician

you're like okay well go ahead and treat

131

: 00:09:53

that and then come back if that's not

working right but like why would you go to

132

: 00:09:57

a doctor and then question you know what

they had to say and do your own thing?

133

: 00:10:04

Right, you wouldn't do that.

134

: 00:10:05

You would either do your own thing and

then go to the doctor when you figured

135

: 00:10:08

out that you're not trained to be able

to fix that problem, or the problem

136

: 00:10:12

is fixed, or you decide that you're

going to go to a professional, right?

137

: 00:10:16

They're hiring you to go to a

professional, so if they want to

138

: 00:10:19

take you off on a tangent, that's

great, but that's not serving them.

139

: 00:10:25

And so as you're transitioning from one

to one to, you know, to packaging what

140

: 00:10:30

you do in a consistent way, so every

single one on one client you have is

141

: 00:10:35

going through the same approach, to

then taking it and turning it into a

142

: 00:10:39

scalable online delivery method, your

job is to get closer to that place.

143

: 00:10:45

So by having a personalized assessment

where they can start exactly where

144

: 00:10:51

they, they need to start in your online

experience, it is exactly the same

145

: 00:10:56

thing as you finding out where they are

and where they need to be when you're

146

: 00:11:01

working on working with them one on one.

147

: 00:11:04

So that's another example.

148

: 00:11:06

The third example that I'll give is.

149

: 00:11:10

The one where, like I said, like

your job is to help them overcome

150

: 00:11:14

obstacles and roadmaps, roadblocks,

and hurdles, and all the things

151

: 00:11:17

as they're going down the journey.

152

: 00:11:20

And the, the reality is, is that anyone

is going down the journey from going

153

: 00:11:26

from point A to point B, is going to

run into the same problems, the same

154

: 00:11:31

challenges, the same issues, maybe in

different ways, maybe, you know, some

155

: 00:11:37

kind of slide through them and some,

you know, get stuck in different places.

156

: 00:11:41

But the beauty of being able to

help people is also having them

157

: 00:11:48

see that there are other people

going through this journey.

158

: 00:11:52

They are not alone and they

are not unique, necessarily, in

159

: 00:11:56

the challenges that they have.

160

: 00:11:57

And so the more you can bring that

conversation into something that's

161

: 00:12:03

a collaboration, or a community, or

a group a discussion that they're

162

: 00:12:06

having with other people, the more

ideas, the, the farther and faster

163

: 00:12:11

they can go as they're going through.

164

: 00:12:13

And it takes you out of

the, the only person who can

165

: 00:12:18

provide them with the answers.

166

: 00:12:20

So if a loss of personal connection is

something that you're struggling with,

167

: 00:12:25

I would, I would argue that there are so

many ways to not only create Like, get the

168

: 00:12:34

standardized stuff out of the way, right?

169

: 00:12:36

Like, get the pieces that you know

that everybody needs to go through.

170

: 00:12:39

Get foundationally those built so

that you can spend quality time

171

: 00:12:45

with your customers that actually is

going to make a difference, right?

172

: 00:12:49

It's not just, you know, kind of

scooching them forward along the

173

: 00:12:52

path, but like the specific targeted

interactions that they need.

174

: 00:12:57

That is number one.

175

: 00:12:58

Number two is when you can give them

that path, then they can see how,

176

: 00:13:09

you know, one, where they fit on that

path, but then how they're going to go

177

: 00:13:13

through the experience and that it's

consistent and, and you're leading it.

178

: 00:13:19

So they have that level of confidence

as they're going through it.

179

: 00:13:23

That is a great personal connection

to you as the leader that they

180

: 00:13:29

have that confidence that you're

their person to help them.

181

: 00:13:32

And then the third thing is again, being

able to create kind of that personalized.

182

: 00:13:38

The automation and that personalized

approach that drops them in exactly where

183

: 00:13:42

they need to go and helping them actually

achieve their results as they're going,

184

: 00:13:49

as they're connecting with you, with the

material, and with other people that are

185

: 00:13:54

going through the experience with them.

186

: 00:13:56

So to me, being able to add the dimensions

of the technology, of an online platform,

187

: 00:14:04

of an online community and being able

for you to be able to lead them down

188

: 00:14:10

the path creates a much higher level of

personal connection than you can even

189

: 00:14:16

do if you're doing, you know, kind of

one OnOne meetings with them you know,

190

: 00:14:23

every week or twice a week or however

you are doing your customized solutions.

191

: 00:14:29

It's much more targeted, it's

much more clear, and it helps

192

: 00:14:33

actually drive to a result faster

than they could do on their own.

193

: 00:14:38

So, to me, that is one of the greatest

reasons to grow and scale your

194

: 00:14:45

business using a scalable approach.

195

: 00:14:49

Using, you know, online tools

using automation and being able to

196

: 00:14:55

deliver a consistent experience.

197

: 00:14:58

So there you go.

198

: 00:14:58

That is my tip for today is really think

about what, what your objections are

199

: 00:15:07

around losing that personal connection and

just think about the power if you had more

200

: 00:15:12

time where you weren't kind of monkeying

around with all of the, repeated things

201

: 00:15:17

that you do on a regular basis, how you

could actually increase that personal

202

: 00:15:22

connection that you have with each and

every one of your clients, even if you

203

: 00:15:26

have hundreds of clients on your roster.

204

: 00:15:29

All right, until next time.