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If you have a newsletter for your podcast, please don't make every email
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"Here's this week's episode, go listen."
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There's nothing wrong with telling people about a new episode,
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but if that's all your newsletter does, you're missing a huge opportunity.
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Because your newsletter can
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give people something they can't get just by listening to your podcast.
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For example, you could use it to go deeper into something you talked about in an episode.
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Maybe there was a great story that didn't quite fit in at the final edit.
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Maybe you found an interesting article, video or resource while researching
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the episode. So share that.
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You could also use your newsletter to give people a behind-the-scenes look at your podcast.
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Tell them how you found a guest. Share something funny that happened while recording.
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Explain why you chose a particular topic.
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Those little details can make people feel more connected to the show.
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You can also use your newsletter to involve your audience. Ask a question.
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Get their opinion on a future topic.
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Ask them to send you their own experiences.
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Then, with their permission, you can even share some of these responses in a
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future newsletter or episode.
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And here's another one I really like. Use your newsletter to bring older episodes back to life.
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If you're talking about a topic that connects to something you covered six months
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ago, link to that episode.
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Your back catalogue doesn't have to disappear every time you publish something new.
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And finally, don't be afraid to make the newsletter valuable even if someone
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doesn't listen to the podcast.
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Give them something useful, a thought, a resource, a story, something they can
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take away from the email itself.
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Because the best podcast newsletters don't just say, here's a new episode,
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they build a relationship with your audience.
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So yeah, tell people when a new episode is out, but don't stop there.
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Give your newsletter a reason to exist beyond your podcast feed.
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Because if people look forward to getting your email, you've created something
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much more valuable than just another way to promote your latest episode.
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Until the next time, happy podcasting.
