In episode 255 of Be The Drop, Tyson Drake explains performance marketing as the ability to quantify how you're acquiring customers. He shares tips and insights into how you can track and review your marketing performance in terms of how much your customer acquisition costs and what return you're getting. Tyson explains how to use data and feedback mechanisms to improve and refine your message for maximum impact.  

This is Tyson’s version of Be The Drop; recorded live at _SouthStart

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