Did you know that about 60% of podcasters haven't published a show in the last 90 days?

Melanie Colling is a speaker, author and podcast host of Business Connections. Melanie is also the co-founder of Experts on Air, helps podcasters build their brand, share and re-purpose their content. Pretty cool company.

Melanie is an expert in collaboration and we spend time talking about how to improve collaboration so that all parties succeed, including the customer, and the importance of it if you're running your own business; don't look at others as competitors, look at them as collaborators!

We also talk about how to ask for help if you're running your own business, and, not surprisingly, it starts with understanding your value first. and knowing what you're looking for.

We wrapped up the conversation talking about podcasting and its importance as a medium to gain insight into different topics, but also to develop your own brand; it's better than blogging or book writing as it's a less crowded space.

[Note: Be Customer Led is not a client of Experts on Air]