Imagine for a moment a world where every lead your business received says YES. Wouldn’t that be exciting? Probably sounds impossible. The truth though is one of the BIG hurdles between where you are today and a world where just about lead says YES is the term "PERSONA". Understanding and mastering persona definition will lead you into a world of massive results. #tk

Here is a free tool from Hubspot that can help you begin your journey:

https://www.hubspot.com/make-my-persona
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