Want to become a better negotiator?

Better salesperson?

Better manager?

It’s easier than you think.

1. Understand what the other side wants, desires or values
2. Shape the conversation in such a way that it aligns with number 1
3. Emotional connection established? Then lay out the steps the other side needs to take. This covers the logical side.
4. Want to further up your game? Make the other side feel/think it was their idea all along.

You now know the secret.

Use it.

Practice it.

Master it.

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