LuRae sits down with Justin Michael, bestselling author of 10 books and former sales leader at Salesforce and LinkedIn.

Justin shares his journey from telemarketing boiler rooms to training teams at global companies like HubSpot, and reveals the secret behind helping over 250 startups and 1,000 individuals double or even 5X their income.

He breaks down why traditional sales methods fail in today's AI-saturated market, the psychology behind high-level deal-making, and how professionals can build lucrative consulting businesses around their expertise.

Whether you're in sales, coaching, or contemplating leaving corporate to build your own venture, Justin's insights on client acquisition, personal branding, and the importance of service over self will inspire you to take that leap and live life on your own terms.

Chapters:

1. (00:00:00) - Opening: Your Superpower Is Your YOU
2. (00:01:00) - Who Is Justin Michael? From Boiler Rooms to Bestselling Author
3. (00:06:17) - The Leap: Leaving Corporate to Build a Global Consultancy
4. (00:10:00) - Why 75% of Salespeople Struggle (And How to Fix It)
5. (00:14:00) - LinkedIn Is Not Email: Making Real Connections
6. (00:18:00) - The 10 Books: From Tech-Powered Sales to The Frame
7. (00:22:00) - Taking the Leap: The Mental Shift to Go Out on Your Own
8. (00:27:00) - Choose Your Hard: Corporate Prison vs. Building Your Own Cage
9. (00:31:00) - Fall in Love with Client Acquisition (Not Just the Work)
10. (00:36:00) - Final Wisdom: Don't Die with Your Music Still Inside You

Links and Resources:

1. Work With Justin Michael: Website
2. Justin Michael on LinkedIn
3. LuRae Lumpkin on LinkedIn
4. You Can Be Free Newsletter
5. You Can Be Free on YouTube

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