In this episode, Amy chats with Mary Zell Galen, an Architectural Survey Data Analyst at the Maryland Historical Trust. Mary Zell shares her journey into the museum field and offers practical advice for anyone aspiring to build a career in museums or historic preservation.
Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to learn more? Visit the Love my Museum website.
Today, on the podcast we're joined by Mary Zell Galen.
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:Mary Zell is a passionate museum and
historic preservation professional.
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:And today we're talking about
creating a career in the museum field.
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:Let's get started.
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:Welcome to the love my museum podcast.
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:I'm your host, Amy Kehs,
and I love museums.
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:I'm also a brand strategist and
communications expert for museums.
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:Today, we're joined by Mary Zelle, Galen.
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:A passionate museum and historic
preservation professional.
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:Mary Zell is currently an
architectural survey data analyst
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:at the Maryland historical trust.
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:Mary Zell.
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:Welcome to the show.
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:. Thank you so much for having me, Amy.
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:Uh, to start, I thought maybe we could
tell my listeners a little bit about
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:your journey into the museum field.
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:Was there a specific moment that
inspired you to pursue this path?
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:Mary Zell Galen: So my first introduction
to the museum world was sort of a
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:non traditional route through my
4 H club when I was growing up.
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:Um, 4 H is typically an agricultural based
group, and animals really aren't my thing.
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:So instead, I, um, did a museum
curatorship project, and I did a
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:Virginia history project, and a historic
preservation project, and an archaeology
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:project, and lots of things like that.
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:Um, which really allowed me to sort
of experiment and learn about lots
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:of different career paths within
like the broader humanities bubble,
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:which really sort of led me to
working in museums down the road.
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:Amy: can you tell us a little bit
about your education and and your path
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:through college and what you studied.
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:Mary Zell Galen: So I went to Longwood
University for my undergrad degree,
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:which is in Farmville, Virginia.
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:Um, I majored in history,
but was still able to have a
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:concentration in public history.
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:And then I minored in business
to justify my history degree.
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:But I had a really great
experience at Longwood.
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:I was able to work at the Robert Rusa
Moten Museum while I was a student
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:there, which is a civil rights museum,
which tells the story of student
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:involvement in the civil rights movement.
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:Oh, wow.
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:Yeah.
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:I had the opportunity to explore a part
of history that I didn't previously
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:have a deep educational background
in, and I really enjoyed getting to
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:lead tours of student groups there.
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:So that was definitely a
formational museum experience,
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:well, during my time in undergrad.
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:Amy: Oh, definitely.
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:Oh, that's, it's so nice when you're
interested in museums and you're In
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:college, and you have museums close by,
So for someone who's just starting out,
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:do you have any tips on building a career
in museums or historic preservation?
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:I, I know that we've talked a lot
before about your internships and what
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:Experiences like those internships or,
or even skills, would you say are really
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:valuable, especially when you're trying
to figure out, you know, you might love
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:museums, but like figuring out what
you are interested because there really
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:are so many different careers and so
many different paths to working either
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:in a museum or working with museums.
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:Mary Zell Galen: Definitely.
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:So I guess to sort of break it
up a little bit, I have some job
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:hunting specific tips and also some
career development specific tips.
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:Oh, love it.
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:Oh, great.
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:The job hunting tips.
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:I have to give all the credit to
that I learned in graduate school.
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:Um, Um, I went to a museum studies
master's program at the Cooperstown
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:graduate program, where I spent a lot
of time thinking about how to get a
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:job, which was a huge program, which
is very important in this economy.
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:But some of my job hunting advice is,
first of all, when you're at networking
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:events, I find it so important.
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:That you really want to try and talk
to established professionals, um, in
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:the room, not just other people who are
also students like you, because those
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:students aren't going to hire you, those
students, though, they're sort of in
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:a similar career path as you, they're
not going to have those connections
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:you need to get that first job.
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:So it's so important to expand your
network beyond your classmates.
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:I was required to do several informational
interviews while I was in graduate
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:school, which I'd really recommend to
anybody who's starting to try and find
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:that first job in the museum world.
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:Um, I talked to some people
who had jobs I definitely would
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:never want in a million years.
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:And that was really fun to
hear about their experiences.
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:And I also talked to people who
definitely had career paths that
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:were really interesting to me.
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:So it was really helpful to
hear from other people and
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:see where their routes were.
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:But some of my other career job
hunting tips are, um, I really find it
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:important to when you're job hunting
never to just look at the museum job
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:boards, though, a bunch of museum
associations such as the Virginia
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:Association of Museums has a really
great well maintained job board, but.
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:Some usually museums, the first line
of posting a position is always on the
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:institution's website, and sometimes it
won't appear anywhere else but there.
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:So it's really important to be
regularly checking museums websites
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:that you're interested in working at,
um, so you're the first person to know.
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:Or sometimes that's the only place to
post it, so you see those postings.
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:Amy: Definitely.
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:Oh, that's a really great tip,
and in the show notes, I'll link a
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:couple of those so people can sort
of see what we're talking about.
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:Mary Zell Galen: In terms of career
development, I know you work in
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:a role where you're talking about
helping museums build their brand,
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:but I think it's also important for
you to build your personal brand as a
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:museum professional when job hunting.
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:So that could be, um, trying to make
sure you have a well maintained LinkedIn
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:page or personal website, um, or just
finding ways you could self promote
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:yourself because you're, you could be
a fantastic person and if people don't
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:know you exist, They're not going to
think about you for that next great
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:opportunity, so it's really important
to be able to brand yourself to seem
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:like a really, to seem like the capable
museum professional that you are.
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:Amy: Oh, that's a great suggestion.
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:or even if you can, have a website
for yourself is a great idea.
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:Mary Zell Galen: Absolutely.
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:and my final career development tip,
this is really angled at the fundraising
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:professionals out there or folks who want
to be working in a development office.
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:It is so important for you to learn
that CRM software, whether, um,
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:whether you're using it regularly
or not, Often when you're hired as
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:the youngest person on staff, you're
imagined to be the technology expert,
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:whether you naturally are or not.
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:So the more you know about the fundraising
software, the greater odds you will
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:be able to land that fundraising job.
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:Amy: Oh, that is a great tip.
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:That's a really good idea.
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:Mary Zell Galen: So that
concludes the portion of my
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:tips for emerging professionals.
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:Amy: Thank you.
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:in your current role at the Maryland
Historic Trust, which I think is so cool,
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:uh, you focus on historic preservation.
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:So can you tell us a little bit about
how your work with historic preservation
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:intersects with the museum world?
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:and maybe you can talk to us a little
bit about how, you know, you're
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:not working in the museum right
now, but you still get to work.
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:With museums So how, how do those two
kind of intersect and, and work together?
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:Mary Zell Galen: So I think it's helpful
to think of it in museum terms that I
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:just have a museum collections job now,
except for the collection I'm working
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:with is all the historic buildings
throughout the state of Maryland.
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:So instead of all the collections
that museum might have in their
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:storage spaces, I'm just working
with buildings out in the wild.
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:So with those buildings, I'm working to
build a Of the records pertaining to all
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:of those buildings to be able to have the
searchable tool where both researchers
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:or the general public or state officials
can easily pull information such as,
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:oh, how many buildings were built,
or that we have records on at least.
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:Prior to 1900 in Wicomico County,
and then we can have that piece of
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:information for whether you're trying to
advocate to preserve those buildings or
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:interested in developing those properties
in the future to, um, as an adaptive
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:reuse project or anything like that.
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:Amy: That's so interesting.
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:so one thing that you and I, I know,
Have talked about before and one thing
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:that we're kind of passionate about is
expanding museum audiences and it is
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:is a big challenge for a lot of museums
And one thing that I talk a lot about
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:on the podcast is how do you get more
visitors through your museum's doors?
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:And also, how do you get them
to come back and bring a friend?
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:So, Let's talk a little bit, and I'd love
to hear your experience, um, what do you
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:think are effective ways for museums to
new audiences, especially in:
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:Mary Zell Galen: I think an important
first step is to know who your
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:audience is and who's visiting
your museum in the first place.
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:I know surveying visitors can be expensive
and sometimes a little complicated,
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:but I think it's really valuable
to know who's already visiting your
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:institution and who you might be missing.
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:Um, this is a really good data point
before you begin the project of
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:really trying to expand your audience.
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:Amy: that is a great idea.
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:I know that you had some amazing
museum jobs before you worked
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:at the Maryland Historic Trust.
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:Do you have any, stories about
museum audiences at those?
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:places.
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:Mary Zell Galen: so I previously
worked before coming to Maryland
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:at the Virginia Museum of Natural
History in Martinsville, Virginia.
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:VMNH did a lot of fantastic work
about trying to engage with folks
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:who might not be able to otherwise
afford to visit the museum.
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:They participated in this program that's
run by IMLS called the Museums for All
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:program, which provides a discounted rate
to visit the museum for people who qualify
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:for having an EBT card or food stamps.
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:But VMNH was able to take this another
step farther, and they actually
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:partnered with several local businesses.
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:who were able to underwrite
the other portion of the cost.
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:So say the Museums for All program
reduced the admissions rate to
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:only two dollars per person.
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:A local business came through and
provided the support for the other
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:two dollars of the admissions fee.
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:So people with an EBT card were then
able to visit the museum and also attend
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:all their events for free, which was a
really valuable asset for the community.
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:Amy: Oh, What a great program.
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:Mary Zell Galen: VMNH also worked
with the public libraries to
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:provide passes you could check
out to visit the museum for free.
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:I know museums throughout
Maryland are also doing that.
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:I've seen it in the Anne Arundel
County Public Libraries as well.
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:And I think making sure your museum
is as affordable as possible is a
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:really important step to be taking.
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:And I think another way to sort of go
about that and building those community
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:partnerships is by hosting sort of unique
events that might not necessarily seem
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:like they're museum related, but still
are related to the museum's mission.
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:At VMNH, they hosted um, four annual
science festivals, which had fun themes.
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:One was a bones theme.
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:One was bats themed.
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:We did snakes.
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:We did dragons a couple of times,
which instructs a little more there
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:on the science connection, but there
still was a science connection.
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:And we had an outdoor festival that
had games and activities, but also had
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:really important educational content.
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:So it would draw visitors in with this
exciting activity, and they'd learn
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:some science in there, too, as well.
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:Amy: Oh, that is a really good idea.
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:I know that a historic home near
where I live, the Bellaire Mansion
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:in Bowie, Maryland, It serves as a
host for Daughters of the American
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:Revolution meetings, and then in, in
turn, the DAR chapter will organize
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:speakers, And those speaker sessions
are free and open to the public.
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:So welcome.
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:Thank you.
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:The historic home is able to help a
nonprofit organization, but then they
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:also have a way to give back and have
a free event for their community.
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:Mary Zell Galen: I think partnerships
are such an important way for museums to
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:stay relevant and stay connected with all
different facets across the community.
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:Amy: Definitely, I have one last question.
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:It's my favorite question.
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:Mary Zell, do you have a
favorite museum that you love?
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:So I broke this up in two ways.
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:Mary Zell Galen: Um, my favorite
all time museum is definitely the
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:Air and Space Museum's Udvar Hazy
Center in Chantilly, Virginia.
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:It's where the Air and Space Museum fits
all the really cool, big vehicles that
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:can't quite fit into their Washington, D.
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:C.
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:facility.
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:So that's where the space shuttle
lives, and um, other really large
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:planes that could otherwise not feasibly
fit into the Smithsonian downtown.
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:Um, they also, at this museum, that's
where they do a lot of aircraft repair.
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:And you can actually look into their
collections area and watch them working
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:on fixing aircrafts for display while
you're visiting, which I think is a really
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:exciting way to engage with visitors.
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:Amy: Oh, that's such a great pick.
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:I'm so glad you picked that one.
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:It's also one of my favorite museums too.
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:Mary Zell Galen: But trying to force
myself to think outside of the D.
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:C.
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:which has so many great museums, it's
so hard to choose other favorites in D.
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:C., so instead I also tried to pick a
favorite museum that I visited this year.
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:Oh, great.
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:along the Buffalo AKG Art Museum, which
is the main art museum in Buffalo.
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:I was, I visited, um, as part of a
trip where I was also visiting Niagara
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:Falls, but, um, the Buffalo Art
Museum had such fantastic interactive
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:exhibits for what otherwise was
more of a traditional art museum.
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:Um, like I walked away with multiple like
elements of interactive art projects I
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:got to participate in as the visitor.
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:they also sort of formatted their museum
in a slightly non traditional way.
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:Most art museums that are more of like
an academic type art museum sort of start
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:at the beginning of the history of art
and then work their way to the present.
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:And this museum flipped it, so you walked
in and first explored the art that was
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:being created now, about very relevant
topics now, and you worked your way back
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:in time as you wove through the museum.
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:Oh,
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:Amy: that is so cool.
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:I will make sure I leave the
links to both of Mary Zell's
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:favorite museums in the show notes.
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:I will probably be going to Buffalo
next year, so I'm definitely
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:going to put that in the Museum
on my list of things to visit.
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:Mary Zell Galen: That's so exciting.
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:Amy: did you have any other
favorite museums on your list?
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:There's so many.
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:If I had to
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:Mary Zell Galen: list other highlights
without maybe going into more depth,
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:um, some of my favorite art museums
are definitely, um, the Corning
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:Museum of Art, um, or the Museum of
Glass in Corning, New York, which is
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:both the art and science of glass.
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:Um, I also love the Mass MoCA Museum,
which is in Western Massachusetts, and
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:it's all contemporary art, and it's
all really engaging and interactive,
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:and often larger than life art.
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:And a final pick, just to squeeze
them in there before we wrap up
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:today, is Lincoln's Cottage in D.
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:C.
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:to pick another option.
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:They have a really interesting
interpretation method where, and in
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:a traditional historic house museum,
you're looking at furniture and talking
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:about the people who live there,
but at Lincoln's Cottage, they're
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:just interpreting Lincoln's ideas.
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:The rooms you walk through are full.
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:entirely empty and don't have furniture
in it, and it's to force you to focus
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:on the stories they're telling you
on the tour and to force you to more
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:focus on contemplating Lincoln's
ideas throughout his presidency.
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:Oh, I love that.
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:So those are three bonus picks for you.
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:Amy: Mary Zell, thank you for
sharing your story with us today.
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:And for the listeners, if you're
interested in learning more about
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:historic preservation or pursuing
a career in museums, I will leave
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:some links in the show notes.
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:And that's it for today.
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:I'll see you.
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:next time.