Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.

Chapters

• 00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal
• 00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked
• 00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)
• 00:02:29 - John’s Here, Let’s Get Serious (Kind of)
• 00:05:15 - Attribution: The World’s Most Annoying Puzzle
• 00:08:14 - The Edge, the Warehouse, and the Interface Walk Into a Bar
• 00:13:14 - War Stories: Real Clients, Real Wins, Real Chaos
• 00:18:19 - Tech Nerd Alert: The Edge Servers Explained
• 00:21:05 - Tag, You’re It: The CDN That Knows Everything
• 00:25:45 - Lost in Data Limbo? Here’s How to Get Out
• 00:28:12 - First-Party Data: The Cleanest Dirty Laundry You’ll Ever Own
• 00:30:35 - Performance Max Is Lying to You (But It’s Okay)
• 00:32:20 - Smarter Decisions Start Here: Data You Can Actually Trust
• 00:34:22 - Autopsy Time: How Campaigns Succeed (or Crash)
• 00:35:38 - Performance Max vs. Reality: Spoiler Alert, It’s Complicated
• 00:36:20 - ROAS Dreams and Brand Nightmares
• 00:37:43 - Cold Traffic, Warm Wallets: Campaign Tips That Work
• 00:38:38 - Brave New World: Non-Brand Search Campaigns for Beginners
• 00:43:54 - Feeder Strategy Gold: Insights You Didn’t Know You Needed
• 00:45:24 - Q&A: Your Burning Questions, Our Smug Answers
• 00:54:30 - Black Friday: Scaling Without Losing Your Mind
• 01:00:05 - That’s a Wrap: See ya!

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Marketing Performance Indicators™ Checklist
• Schedule a Tier 11 Discovery Call
• AdCritter for Agencies
• Agency Freedom Live - December 2024
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies