Artwork for podcast The Conversion Show
How to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at Gorjana
Episode 203rd August 2023 • The Conversion Show • Erik Christiansen, CEO & Co-Founder of Justuno
00:00:00 00:46:14

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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.

Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.

Kyle and Erik discuss:

  • How changes in first-party and zero-party data are reshaping the way businesses interact with their customers.
  • Bridging the gap between online and offline experience.
  • Reliance on discounts and sales isn't necessary to maintain brand value.
  • The value of retail stores in enhancing the customer experience and building trust.
  • Owning first-party data and moving away from relying on third-party pixels.
  • Importance of understanding visitor identities for personalization and conversion optimization.
  • Creative alternatives for engaging visitors and capturing data.

Host: Erik Christiansen

Guest: Kyle Brucculeri






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