WWIA Founder and CEO, John McDaniel welcomes Mr. Eric Martinez. Eric is the Owner & CEO for Old Dogs New Tricks, LLC - a product development and marketing company that owns a portfolio of consumer-packaged goods products that includes energy drinks (Pursuit Energy), energy shots & powders, ready-to-drink & packaged coffee, beef and game jerky and dog treats all sold under the Pursuit brand.

Before becoming an entrepreneur, Eric worked in a private equity firm as a managing director with oversight over certain portfolio companies. During his career, Eric held senior executive positions in various privately held and private equity owned companies including ProCare Automotive Service Solutions, Leo Burnett USA, Outboard Marine Corporation and Favorite Brands International. Early in his career, he held executive and management positions within publicly held companies including IMC Global, General Electric (GE Plastics), Amoco Corporation, and Ernst & Young.

Eric earned a Master of Management from Kellogg Graduate School of Management and a BBA with a concentration in Accounting from the University of Notre Dame. He is a CPA. He currently resides in Wisconsin with his wife Becky and two heelers, Harley & Buehl.

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