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It's not the size that matters...
Episode 430th November 2021 • TCU does CFG • Terry Cook
00:00:00 00:09:53

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It’s not the size that matters, it’s what you do with it.

Sam O’hare asked a question, back on my original post, about

the optimal length of podcasts and the worry of ‘rambling on’.

And it’s a great question.

Unfortunately, because it’s a question of length, I’m likely

to go into Emma Mellor mode, so please bear with me.

There is absolutely no point in having a really big one if

you don’t make any real impact with it. You can go as big and deep as you want,

but if you don’t give the listener what they actually need, then it leaves

everyone unsatisfied.

That doesn’t mean that you can’t go big and bold. Just that the

end needs to justify the means.

Is it a topic that’s worthy of a deep dive? Do you and/or

your guest have the knowledge, ability and stamina to sustain hour long

sessions? Or would you bet better off with a quick one?

5 minute episodes are extremely popular, but can you get the

job done in that amount of time?

These are all things you need to consider when doing your podcast.

It genuinely isn’t the size, it’s what you do with it.

So experimentation is key here. If you don’t have a podcast

yet, play around and record a few episodes, see what suits you best. If you

already have a show, throw out a bonus episode or two with different lengths.

See what hits with your audience.

And as for waffling?

One persons waffle is another persons crumpet.

There are some podcasts that I can listen to for hours

(literally four hours!) it’s you, it’s your voice. It won’t be for everyone and

you can always listen back or ask someone else to listen and give you feedback.

Let me know if this #TerryTuesday has helped, or if you have

any questions.

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