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How Smarty Helps Famous Brands Process Addresses with Ease
Episode 713th January 2023 • Craft of Code • Linode
00:00:00 00:34:06

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Think about the last time you went online to ship a package. You begin to enter your address at checkout and BAM…the address bar auto-populates.

Things have changed since the early days of e-commerce and your favorite companies are using sophisticated data intelligence technology to pinpoint your exact address and provide their best possible service. Many are doing this with a platform called Smarty.

Founded in 2011 as Smarty Streets, they are used by huge corporations like Microsoft, Netflix and even NASA to process “colossal amounts of location data at breakneck speed”, as explained on their website.

In season 3, episode 7, we are joined by Smarty’s founder, CEO and CTO, Jonathan Oliver.

Jonathan discusses how he began coding at age 8, his route into the industry and how the industry has evolved since the 1990s.

Plus, he takes us back to the early days of Smarty and mapping technology and touches on Smarty’s partnership with Linode.

In this episode, we discuss:

  • How Jonathan was introduced to coding at age 8
  • How the industry has changed since the 1990s
  • Challenges Jonathan faces in his job
  • How he started Smarty Streets
  • Why the company rebranded to Smarty
  • Smarty’s involvement with Linode
  • Smarty’s tech choices

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