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Becoming a Trailblazer for Change: Luke Murphy on Grassroots Transformation
18th June 2025 • Joy At Work • Lucia Knight
00:00:00 00:08:40

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If you’ve ever felt frustrated by the slow pace of change inside your organisation—you’re not alone.

This week on Joy at Work, I’m joined by Luke Murphy, Product & Transformation Coach, who has walked this path himself. Together, we dive into the mindset shifts and small actions that can empower anyone—yes, even without a big job title—to become a true trailblazer for change.

We cover:

  • Why waiting for permission holds us back
  • The four common traps that sabotage grassroots change efforts
  • Luke’s personal story of transformation and what he learned
  • Practical first steps to take today if you want to drive meaningful change in your team

This conversation is a powerful reminder that real change often happens from within, not from above.


If today’s episode sparks ideas for you, I’d love to invite you to start your own redesign journey with my Derailed Life Satisfaction Assessment https://www.midlifeunstuck.com/derailed


And to learn more about becoming a Trailblazer, sign up for Luke’s newsletter Disrupt From Within https://disrupt-from-within.kit.com


Here’s to building workplaces—and work lives—that bring more joy.

Transcripts

Lucia Knight:

If you've ever worked in a big organization,

Lucia Knight:

I bet you a million pounds.

Lucia Knight:

You've felt the kind of soul sinking frustration that comes when change

Lucia Knight:

projects move at a snail's pace.

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At one end, you've got the parade of glossy PowerPoint decks from high

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price transformation consultants On the other, a shed load of meetings,

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all talk and zero follow through.

Lucia Knight:

Well, today's guest, Luke Murphy, is here to flip this script on

Lucia Knight:

those old fashioned change ideas.

Lucia Knight:

He believes real change doesn't need to come from the top down.

Lucia Knight:

It can and should start anywhere.

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Luke's on a mission to inspire professionals at every level to reimagine

Lucia Knight:

how change happens in their role, in their team, and in their company with more

Lucia Knight:

impact, more ownership, and more speed.

Lucia Knight:

Let's dive in.

Lucia Knight:

Luke, what stops people who are frustrated by a lack of change within

Lucia Knight:

their organization from actually initiating change themselves?

Luke Murphy:

A lot of people are frustrated with the way work gets

Luke Murphy:

done in their teams and organizations, and they know deep down that there is

Luke Murphy:

a better way, but either they don't believe they can make a difference.

Luke Murphy:

They don't wanna rock the boat, or they feel overwhelmed by

Luke Murphy:

the scale of change needed.

Luke Murphy:

And I see this a lot.

Luke Murphy:

People tend to fall into four main traps.

Luke Murphy:

The biggest one is waiting for permission.

Luke Murphy:

They look to leadership for a top down mandate or wait for the

Luke Murphy:

transformation program that was promised and never seems to materialize.

Luke Murphy:

You know, the one with the fancy code name.

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But by waiting, nothing changes.

Luke Murphy:

We maintain the status quo.

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ways of work in continuum and frustration grows.

Luke Murphy:

And honestly, most top down transformations fail anyway.

Luke Murphy:

Another trap is chasing perfection thinking we have all the answers, big

Luke Murphy:

upfront design, beautiful Gantt charts, every risk mapped out, and the perfect

Luke Murphy:

plan in place before taking action.

Luke Murphy:

But perfection doesn't exist, and transformation

Luke Murphy:

is a journey, not a rollout.

Luke Murphy:

And we learn by doing and adapting along the way.

Luke Murphy:

And the last two traps are either trying to force change onto colleagues,

Luke Murphy:

doing it to people, or trying to do it in secret, hoping to fly

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under the radar skunkwork style.

Luke Murphy:

But transformation should be a co-creation.

Luke Murphy:

It should be done with people, not to them.

Luke Murphy:

And we can share openly and invite feedback and collaborate

Luke Murphy:

so that we can get buy-in and take people on that journey with us.

Lucia Knight:

I love that with rather than to really like that.

Lucia Knight:

So, so if those are the traps, what can people do instead?

Luke Murphy:

Instead of waiting for permission, they should

Luke Murphy:

become what I call a trailblazer.

Luke Murphy:

So someone who challenges the status quo and drives change from the ground up.

Luke Murphy:

A trailblazer is someone who is curious enough to see that there's a better

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way, courageous enough to go out and find it and collaborative enough to

Luke Murphy:

bring everyone along on the journey.

Luke Murphy:

And trailblazers inspire through action, not authority or job titles.

Luke Murphy:

No one gets a job title of Trailblazer.

Luke Murphy:

They build support organically, not through executive mandates.

Luke Murphy:

And actually, I. We are closer to the coalface.

Luke Murphy:

We know how things really work.

Luke Murphy:

We're familiar with the day-to-day challenges.

Luke Murphy:

So instead of waiting for the answers to come from above, we should actually

Luke Murphy:

look to ourselves and our colleagues to drive the change that we want to see.

Lucia Knight:

Love it.

Luke Murphy:

Because when, change is driven from within by people who

Luke Murphy:

are embedded in the organization, it's got a much better chance of

Luke Murphy:

success and real change happens at the grassroots level anyway.

Luke Murphy:

And we get to enjoy a better way of working that we create for ourselves.

Luke Murphy:

And even though terrain in the trailblazers could be quite

Luke Murphy:

challenging, it's often feels like swimming against the tide.

Luke Murphy:

It can also be incredibly empowering.

Luke Murphy:

When we start to embrace our inner rebel and we break a few rules and we see real

Luke Murphy:

change, it can be deeply fulfilling.

Lucia Knight:

Ooh.

Lucia Knight:

So it's flipping that old fashioned model on its head totally from that

Lucia Knight:

change mandate comes from the top, but actually we trailblaze through change.

Lucia Knight:

Okay?

Lucia Knight:

So make it real for me.

Lucia Knight:

Gimme a success story.

Luke Murphy:

The best example I can give is my own story because I've lived it.

Luke Murphy:

I've been a trailblazer.

Luke Murphy:

I've got all the scars to prove it.

Luke Murphy:

I was the first product person in a new experimental way of working.

Luke Murphy:

At first I was excited to make a difference, but then I quickly realized

Luke Murphy:

that leadership weren't taking action.

Luke Murphy:

The big consultants came and went without much impact, and that's when I realized

Luke Murphy:

that if real change was gonna happen, it needed people like me, trailblazers.

Luke Murphy:

And early on I referred to myself as a Guinea pig.

Luke Murphy:

But it was an agile coach who told me to be kinder to myself

Luke Murphy:

and called me a trailblazer.

Luke Murphy:

And it's the first time I heard the word, but it really resonated with me.

Luke Murphy:

It shifted my mindset and gave me a new identity.

Luke Murphy:

I decided I needed to step up to take action instead of waiting, I

Luke Murphy:

became someone who was going to make things happen, not just a passive

Luke Murphy:

participant in an experiment.

Luke Murphy:

And that mindset shift led to some real success.

Luke Murphy:

We were working very differently from some of the other teams.

Luke Murphy:

We were driving faster results and improving the customer experience,

Luke Murphy:

and our approach set the stage for a much bigger transformation, one that

Luke Murphy:

resulted in an international award for transformation of the year, but that

Luke Murphy:

recognition was just cherry on the top.

Luke Murphy:

The best part for me was the impact it had on employee engagement and retention.

Luke Murphy:

People were happier because they were working in a better way, and they

Luke Murphy:

saw the impact that they were having.

Lucia Knight:

Brilliant.

Lucia Knight:

Brilliant.

Lucia Knight:

Okay, so, so if someone is listening to today and they're currently

Lucia Knight:

feeling frustrated by the lack of change within their team or their

Lucia Knight:

organization, what might they do to make a start on becoming a trailblazer?

Luke Murphy:

Good question.

Luke Murphy:

It doesn't have to be huge at first.

Luke Murphy:

I always say think big, start small.

Luke Murphy:

But start.

Lucia Knight:

Yeah.

Luke Murphy:

Even small steps can create a big impact.

Luke Murphy:

So something simple that you can start today.

Luke Murphy:

And I've got four things really.

Luke Murphy:

So number one is we start with why.

Luke Murphy:

We create a clear vision of the kind of change that we want to see.

Luke Murphy:

What would a better way of working look and feel like for you?

Lucia Knight:

Love it.

Luke Murphy:

We paint a vivid picture in the present tense as if it's already

Luke Murphy:

happening and make it something exciting that people still want to be a part of.

Lucia Knight:

Okay.

Luke Murphy:

Step two is then to share it with others.

Luke Murphy:

It doesn't have to be a big fancy presentation.

Luke Murphy:

Just have an informal coffee with people.

Luke Murphy:

People that see the same frustrations as you and can buy into your

Luke Murphy:

vision and get their feedback.

Luke Murphy:

You can start to build a small group of allies and together

Luke Murphy:

you can start a movement.

Luke Murphy:

And then number three is then start to challenge the team's habits.

Luke Murphy:

So if something isn't working, ask yourself and your teammates, well,

Luke Murphy:

if we were starting from scratch, what would we do differently?

Luke Murphy:

And then we could start to turn those ideas into small but visible

Luke Murphy:

experiments that you can run quickly to spark conversations and drive action.

Luke Murphy:

And the last thing, which I think is the most important

Luke Murphy:

then, is to share your stories.

Luke Murphy:

So turn those experiments and results into stories that leadership and

Luke Murphy:

and your colleagues can't ignore.

Luke Murphy:

So share your wins.

Luke Murphy:

Share your failures, share your learnings.

Luke Murphy:

That transparency creates curiosity and it can create a bit of a snowball effect.

Luke Murphy:

'cause when we share openly,

Lucia Knight:

Yeah,

Luke Murphy:

could create that gravity that pulls people in and creates

Luke Murphy:

that momentum for lasting change.

Lucia Knight:

We are giant fans of experimentation at

Lucia Knight:

the Joy At Work podcast.

Lucia Knight:

Thank you

Lucia Knight:

If you enjoyed this, you might also enjoy my life satisfaction assessment.

Lucia Knight:

It's a 30 minute program where I guide you through a deep dive into 10 areas

Lucia Knight:

of your life to assess what's bringing you joy and what's bringing you die.

Lucia Knight:

I call it D-railed.

Lucia Knight:

It's a fabulous place to begin at joy at work redesign.

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