Last week we organised a LinkedIn Live event to mark the launch of your eagerly awaited book, “More supporters. Superior sales. Real revenue: 4 Fundamentals of selling tickets and merchandise.

In case you missed it, we brought you this week´s special podcast episode, where you can listen to our Head of Communications and PR, Lorraine Moalosi, CEO and Founder Stefan Lavén, and Chief of Growth, Dionysios Zelios, discussing the key takeaways from the book and the key insights from the book, answering questions from viewers, and sharing their extensive experience in sports, tech, growth, and marketing.

Lorraine, Stefan and Dionysios joined forces to co-author the book to help all sports clubs sell more tickets and merchandise and negotiate sponsorship agreements of higher value.

“More supporters. Superior sales. Real revenue: 4 Fundamentals of selling tickets and merchandise” is now available in digital and print versions here. All proceeds from the book sales go directly to the LvelUp Foundation. This charity in Uganda uses football for child development, specifically focusing on girls. The Foundation provides girls with access to education, health care, and life skills training through football.